SPECIAL FREE REPORT!
Insurance Marketing and
Annuity Lead Marketing Strategies with over 197 Marketing Secrets for Generating Quality
and Proven Low Cost Insurance Leads, Health Leads and Annuity Lead Systems
for Life Agents and Financial Planners.
“10 Little Known Life Insurance and Annuity Lead Marketing Secrets on How To Double
Your Income in the next 6-12 Months.”
1.
Failing to Market Your Business Effectively
This one is
self-evident…or so we thought. The reality is 90-95% of all Insurance
agents with whom we speak aren’t marketing at the level they can or
should be, or just plain aren’t marketing at all! Many agents are in a
comfort mode where they are living or dying off the referrals they may
accidentally stumble onto. Most agents think they are marketing their
services yet, when we ask for a specific, step-by-step marketing plan,
the telephone usually goes dead for a minute.
Remember this
statement,
“Marketing is the ONLY function of your business that makes you money!
Every other function is an expense!”
Here's a "Golden Nugget" for
you...We have found you need to spend about $450 in direct
mail letters or postcards to write one $50,000 annuity with
the average commission of $3500. The question you need
to ask yourself how much have you've been spending in the past
to write an annuity. Ok, you see your problem now don't you!
Be honest with yourself. Or better yet, how many
times a month do you want to earn $3500. You do the
math. It doesn't take a rocket scientist to realize if
you had 30-50 leads per week you would be "Top of The Round
Table" and be living in a million dollar home, taking exotic
trips and driving a Porsche or BMW.
And I'm not done yet...I've found
that a handful of our members who write 6 to 10 million a
year in annuities burn through 20 to 40 leads per week.
They just tear through these leads looking for the cream to
rise to the top. Most of the top producers I know give
an average of four presentations a day four days a week.
They also average two annuities per week. For these
agents
marketing doesn't cost them money...it makes them money.
Now if you think I'm really off
base on the above rant give me a call at 435-563-4749 and let's discuss the real truth about
marketing and this Insurance business.
Thus, if
you are sitting back and waiting for a minor marketing miracle to
happen and not optimizing your time, money or talents to become a top
marketer in your field, you are causing yourself to lose thousands of
dollars monthly. This could be one of the reasons why many agents drive
cars that have over 150,000 hard traveled miles on them. I still
believe insurance agents have a right to make a six-figure income and
be able to enjoy life to the fullest. You need to be marketing every
day to generate a steady flow of leads.
We have found that
Insurance postcards are the most inexpensive,
effective, and targeted marketing strategy available to you
today.
We call Insurance
postcard marketing the "billboard by mail." Postcard
marketing is arguably the single most powerful, economical,
unique and directed form of advertising available to you.
No other marketing tool has as much ability to siphon
sustainable streams of income into your business. No
other prospecting tool can be delivered directly into a
prospect's mailbox -- in black or white or even full color
via First Class Mail --for only 34 cents!
In fact, we have over 33
different postcards available to our members who have
purchased our "3-Step Postcard System."
Click here to learn more about our "7 Step Postcard an
Internet Marketing Lead System."
2.
Not Fully Utilizing Your Invisible Asset
If you have been in
the Insurance business for any amount of time, you have built up a
substantial amount of goodwill among your clients. You have brought
value and piece of mind to their lives. This asset, however, hasn’t
been performing for you the way it should.
We will show you how to convert your
customers’ goodwill into ready cash—and actually strengthen your
customers’ loyalty to you at the same time. And if you are new in the
business and don’t have a client base we will show you how to use
“parasite marketing” to tap other professional sources within your
community.
3.
Using the Same Old Ads that Get a Terrible Return
Ads, postcards, and direct-mail pieces
cost you the same regardless of whether they bring in 1 new customer or
100. Knowing the secret techniques of creating award winning ads and
direct-mail pieces can easily be the difference between driving an old
car with 150,000 miles on it versus driving a brand new Mercedes, BMW
or some other luxurious car. By testing and using dynamic headlines in
all your marketing pieces (like postcards, ads, newsletters, flyers and
direct mail pieces) your response can skyrocket by 1,800% and more.
We will show you an
easy 7-step method that anyone can use to create ads and direct-mail
promotions that will bring in floods of new clients.
4.
Failing to Customize Letters
I have had some
outrageous responses from prospects and clients when I mail them a hand
addressed envelope with a message pad sized “While You Were Out”
message saying, “Evidently you didn’t get my message.” We have also
experimented with several other sayings on the message sized pad “While
You Were Out” mailings that are great for annuity sales.
Another agent we know
uses this concept to recruit agents and has had a 75% response to his
letters using the
“While You Were Out” message pad technique.
We have a
member in the North East who mails out a 1,000 postcards
every week to a list of 5,000 prospects and he has found
that his response has gone up the more times he contacts
them via a postcard. He has his picture on one side of
the postcard and he has found a number of people keep the
postcard and have called him when their CD has matured.
5.
Relying on One Shaky Pillar for
Marketing
What you
want to strive for in your marketing strategy is to build strength
through marketing diversity.
Think of
your business as a Greek Temple supported by numerous, sturdy pillars.
Each of these pillars represents one aspect of your marketing campaign.
For example, you could have pillars for direct sales, telemarketing,
direct mail, postcards, flyers, endorsements, referrals, parasite
marketing, and joint ventures. The reason that there are so many is if
you have failure in one or more pillars you will always have a few
pillars holding up your marketing program.
We have had
dozens of agents who tell us that if this home office flyer fails, they
will be out of the business. This concept will almost guarantee you
failure in this business. However, could you imagine the commissions
you would generate if you combine a wide array of marketing approaches,
stabilizing your business with several pillars?
6.
Stunting the “Growth” of Your Business
We have read
countless books and attended dozens of seminars on how to increase your
business. However, we have discovered just three ways to grow any
business. Now you may think these techniques are too simple or don’t
apply to your situation, but could you imagine if you actually
implemented these as a foundation for your business?
- INCREASE your average sale of an
Insurance policy. Instead of quoting $82.00 per month round it off to
$90.00 and give them more coverage.
- INCREASE the number of clients. By doing
consistent, target marketing to a niche market, you will increase your
sales and client base dramatically.
- INCREASE the frequency of repurchase. Always have
other products you can sell your clients. Always contact your client at least
every six months. A monthly, client newsletter will help you build your
business. If you need a client newsletter check out our "Instant
Client Attraction System."
Click
here.
7.
Investing Thousands of $$$ in the Wrong Ads
Before you invest
thousands of hard earned dollars in direct mail, postcards or newspaper
ads, wouldn’t it be great if you could know exactly which offer would
pull in the most leads and qualified prospects?
What you need to do is conduct your own
marketing test. Try mailing two or more versions of your sales letter
or flyer to a small portion of your mailing lists you intend to use.
One version of a letter might have a powerful headline along with a
special free report titled “ 8 Secrets on How You Can Get the most Out
of Your Retirement Years.” Also, hand-address the envelopes. Another
version of the letter may have a different headline and different
benefits. Then, after testing, you can mail the most effective letter
to the entire mailing list with confidence.
Had a member in Northern
California hand address 200 postcards every week and his
average return is 3%. Here's the facts: hand address
envelopes and postcards out pull computer addressed mailings
and computer addressed mailings out pull labels.
Again, we have found, if you
can have your envelope hand-addressed or the prospect’s name typed on
the envelope instead of using a label, you can sometimes increase your
response by 15%. People today who receive an envelope with a label on
it consider it junk mail.
8.
Having a Poor Attitude
Having the right
mental attitude will make your business work, no matter how many
obstacles get pushed in your way. In any business, there will always be
problems that come about and you need to address them. Deal with them
immediately, and don’t wonder “Why in the world do bad things always
happen to me?” Bad things happen to everyone. Successful people just
know how to work through them. For them, when they have a problem, they
put on their work clothes and go to work. They don’t assume the end of
the world is coming.
Tony Robbins says
that the definition of insanity is doing the same things you have
always done and expecting to get different results.
Example: If you have
been afraid to invest any money in marketing for yourself and continue
to do that, your income will remain the same. If you never try to
improve your sales presentation, letters or advertisements your results
will remain the same.
However, if you are
willing to test new marketing approaches and new products, your income
will go up. If you will implement the following formula in every sales
presentation, letter to your client, and advertisements you will
greatly improve your income.
- Get Attention!
- Arouse interest and emotion.
- Tell interesting stories that are believable.
- Offer a reason to act…NOW!
- Make it easy for people to take the action you
want.
Remember, the most
important thing you learn is to:
GET PEOPLE’S ATTENTION!
9.
Blaming Insurance Marketing “Conditions” for your Lack of Success
Many Insurance agents
who have failed in the Insurance business always blame someone or
something for their failure or for a low income. If you want to be
successful, not only in your business career but also in your life, you
must own up to your shortcomings and realize that your success, or lack
of it, is totally, 100% your responsibility!
Have you ever heard
anyone, including yourself, say the following: “It’s a slow time of
the year. I think I’ll put more effort in my business after the first
of the year. I’m really busy right now. I don’t have time for any new products or
marketing techniques. I can’t afford to hire a secretary to do the
$10.00 an hour office work that I’m currently doing myself. I tried an
ad or flyer once and it didn’t work!”
All of these lame
excuses are justification for not being more successful in the
Insurance business. From this day forward, stop making excuses and
start making things happen for yourself.
10.
Not Offering Additional Insurance Products and Services to Your
Customers.
It is a known fact
that existing clients are far more likely to purchase from you than
cold prospects. They will, at least give you a few minutes to offer
additional services. Unlike prospects, your clients should
trust you and enjoy doing business with you again. However, you must
treat your clients with respect and they must be satisfied with your
service. If you can provide your clients with the proper service, they
can reward you for a lifetime with additional business and qualified
referrals.
Now let’s talk
about specifics.
Many of you
have clients or their friends who may be interested in alternative
financial products that are safe and pay an excellent rate of return on
their money! If that is true for you, our office can help you with
several products you can use as an alternative to CD’s and Annuities.
Do you think if you
mailed out a postcard offering a special report titled,
“10 Deadly
Mistakes Most People Make when Planning for Retirement and How to Avoid
them,” some of your clients might respond to this postcard and
request a copy of the FREE report? Do you think some of the people who
receive your FREE report, (which are essentially sales letters) might
want to come into your office for an appointment to discuss these
issues? Of course they will and when they do, guess whom they will ask
to help them.
It should be obvious by now that if you
had additional products or services to offer your clients, a percentage
of them will want to hear about several of your new products.
For more information on the
products, and services check out
http://pmrsystem.com
"Please check out my true story
how my Insurance agency average 153 leads per week using a sequential mailing
system"
Click Here
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Sure fire Marketing Group LLC
550 East 100 South
Hyde Park, UT 84318
435-563-4749 Fax 800-397-3840
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2002-2015
Great Western Consulting All rights reserved
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