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FR       Annuity leads - Insurance Leads and 157 Marketing Strategies and Tips"  Newsletter #60
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“Discover 7 Low Budget Ways to Generate Leads”


I was speaking to an Insurance agent the other day and he asked me what I would do to build a base of 10 Insurance and annuity appointments per week. All must be started on a shoestring budget and where you can reinvest at least 25% of your commissions back into more mailing.


So, here’s 7 Low Budget Ways to Generate Leads”


1.  I Buzz Pro System- I would sign up for the I Buzz Pro Voice broadcasting system that will dial a minimum of 2,000-4000 homeowners five days a week. I have over 20 scripts to use including: Annuity vs. CDs, final expense, life insurance, health Insurance quotes.


Recently I  was listening to a webinar with I Buzz Pro and a financial advisor Mark Jobsen who has a specializes in niche health Insurance products. Voice broadcast system dialed 8392 calls and had 64 live transfers. The cost was $1.86 per suspect.


Remember, the formula that never seems to change.  You need 10 suspects to get 3 prospects will equal one sale.  The question, you should ask yourself is what it’s going to cost per suspect.

For more information on the I Buzz Pro System go to


2. Postcard mailing 500 postcards- Ok, if you’re on a shoestring budget I would suggest you mail 500 postcards per week and use my phone presentation to follow up behind the leads.  The three magic words for the presentation is responded, apologize and promise.  I also use 6 power phrases to increase my appointment setting percentage.    I recommend a good quality list of CD, IRA Holders or affluent Americans with assets over $250,000.  For more information you can go to:


3. Newsletter to all my prospects- I recommend you mail out at least 100 newsletters a week to a quality list of IRA holders or CD Holders.  The cost is about $70 per 1,000.  We’ve had some great results with using the newsletter.  If you would like to see a sample of our annuity webpage and sample newsletter go to


4. Call behind the postcards- I recommend you call at least 20 people a day and using my phone appointment  or door approach script.  To view my script go to:


5. Small ad in the local newspaper on the weekend - Below you will find a sample ad that I pulled out of USA Today newspaper.  This ad has been running once a week in usually the Friday newspaper forever 8 years.  I was told he has sold millions from this ad.  Hopefully, you can get a few ideas from this ad.


6. My top 10 clients would receive a hand delivered newsletter with a loaf of bread on major holidays.  I would insert a “tell-a-friend” insert which has a place for 6 names of local neighbors and friends who would like to receive a free monthly newsletter.  In addition, you always enclose a return envelope and a 44 cent stamp.  Some members offer a gift certificate of $25 to a local restaurant.  I have countless members getting 5-7 referrals per week using our monthly newsletter.  Again, you can review a sample over at http:/

Seriously, if you’re working the IRA Rollover marketing and the Baby Boomer market you better have a website for people to review.  Today, if you don’t have a website prospects feel you’re not really in the financial business.  You can check out our websites at


7. Marketing Assistant works three hours a day for four days a week.  I’m always telling members you need to work on your business and not in your business.  What I mean is if you’re dialing for dollars on the phone your working for $8.00 per hours. You would be much better served to have someone calling three hours a day and you’re out on a $500 appointment.

Sample Classified ad for weekend newspaper.


Appointment Setter, Marketing Assistant need for busy marketing office. Hour plus bonuses, work from home and three hours a day.  Call XXXXXXXXXXXX


Phone Presentation


Hello, is this _______________.I am calling on behalf of the Senior Benefit Group.

Were contacting concerned seniors in your area and offering a free consultation with one of our Insurance Educators.

The Insurance educator name is _________ and he is an expert in the following areas with over 15 years of experience.

How to Reduce or eliminate paying taxes on your Social Security.

How to earn triple compounding on  CD’s and other savings without risking to the principle….In fact this tax deferred savings plan has been average about 8% interest over the last decade.

And finally, possible show you how to increase your retirement income by up to 20%.

Our records indicate that you qualify to receive this valuable free consultation on reducing your Social Security tax, avoid costly probate and possibly doubling your interest income on CD’s and Money Market accounts.

Now, ____________ usually charges for this service, but he is doing some community service work and is offering a 20 minute consultant FREE.

Now how does (name a day) look for you.  Would mornings or afternoons be good for you?  (Mornings…) Ok, would between 10:15AM to 11:00AM.  (Afternoons) Ok, would 2:00PM to 2:45PM be good.

Optional: A final comment…We have found this information most beneficial for seniors having assets to protect, not including your home just your liquid assets such as: SAVINGS, CD’S, IRA’S STOCKS, BONDS, AND RETIREMENT PLANS VALUED AT $25,000 OR MORE. Would it be safe to say that your liquid assets are $25,000? (Wait for response)

Great!  This information would be very beneficial for you, and (name _________ ) will be their (name day) at (time) to sit down with you and your spouse to explain the information.

OPTIONAL: If possible on his first interview it would be important if you had available you last year’s tax return, Social Security Information, and any statements of your investments.  He could quickly see if you paying too much in taxes and where he can increase your retirement income.

Mr/Mrs.___ I have your address and city listed as____.  What is the nearest cross street? Are you in town or out of town?

I you have a pen handy, I would like for you to write down the rep’s name; he will have proper identification when he arrives at your door.  He will be there day, date, and time.

Thank you.

 Russ Jones 

I hope you get a few marketing tips from this letter.


I’ve also posted a special report for you to check it.



Questions on marketing please call my personal line at 435-563-4749

and let's discuss your current marketing campaign. 


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The quickest and most efficient way for you to get all my ideas at once so you can start seeing changes in your business right away is to visit my site at:  and read my 16 page FREE CONFIDENTIAL REPORT.

"FREE LIST COUNT" The number one secret you need to know about selling annuities is having a quality list of CD, IRA Holders and Affluent Widows  to mail your postcards and letters.

The most important marketing tip I can give you is have a good list. Our company uses a list broker that has been doing

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"Thanks to your 3-Step Postcard System on my first 1500 postcard mailing I wrote the largest annuity of my career.  It was a $770,000 annuity rollover from an IRA distribution." Tony Cervantes, MI

"This is Unbelievable!" I moved $235,000 and made $13,237 from my first Granny Postcard mailing. Ed Robert. Atlanta, GA

"Russ; they worked!  I just sent my first mailing and the first response was 37 leads in the first week.  I am sending out 3500 every three weeks.  So all the leads will be added to my monthly newsletter.  Last month (June07) we wrote $904,000 in annuities.  The first time in a long time I made $78,300 in a month." Michael M. Smith, IL.


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"Russ; they worked!  I just sent my first mailing and the first response was 37 leads in the first week.  I am sending out 3500 every three weeks.  So all the leads will be added to my monthly newsletter.  Last month  (June 07) we wrote $904,000 in annuities.  The first time in a long time I made $78,300 in a month. " Michael Smith, MO.


“I had a 100% profit with my Postcard mailing.  I sent out 1,100 postcards the first time and got 11 Responses.  Of these I closed 3 for a $5,100 commission.  I hope I never have to do anything but mail again, NO MORE SEMINARS with all those people wanting a free meal.  Thanks so much.”  R. Russell Topeka, KS.

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