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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference
between knowing
that email is a powerful marketing tool and proving it.
So how do you know if you're doing it well? How do you show your CFO that it's
really helping the bottom line? How do
you convince your boss or business partners that a decent investment in email management tools will pay off? You
can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and
generating revenue.
This is a book of proofs. A book about the ways and means that email can be put
to the test. A book about how an
individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows
how you can as well.