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Marketing With Newsletters: How To Boost Sales, Add Members,

And Raise Funds With A Print, Fax, E-Mail, Website or Postcard Newsletter

Become A Marketing with Newsletters is an invaluable business marketing book that shows readers how to use

 newsletters to sell. This new third edition completely updates Elaine Floyd's classic instruction and includes

 information on combining new media with print for superior results. Readers will learn how to:

• Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news
   

• Use print newsletters to drive Web traffic
   

• Use postcards to collect e-mail addresses
   

• Use e-mail and Web content to build lists for print newsletters
  
  Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget,

 advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to

survey readers online.