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Back to Insurance lead home page Lead Junky Reveals His Amazing True Story… I had just received a letter from the state director over my insurance agency telling me in two short paragraphs that we were going in different directions and that I was terminated from the Insurance Company. Unbelievable… This couldn’t be happening to me! I had the number one insurance agency in the company, with eight full-time insurance agents, including myself, that I kept fully stocked with weekly sales leads. I immediately drove down to my insurance office only to find that the office had been completely cleared out by my manager, who I had recruited into the business. Not only that, all my leads were gone, including my own personal stash. I later found out they had divided my territory and given it to three different managers. (Yes, believe it or not, insurance companies can be greedy and sometimes care very little about an insurance agent’s welfare.) I was devastated… My personal overhead every month was about $5,000. I needed that amount to pay for my 4,500 square foot home and for my brand new Cadillac that the state director talked me into buying so I could impress the agents in my agency. My wife and kids started panicking, wondering from where the income was going to come. I had a healthy monthly income coming in, but when I was terminated I still owed $25,000 on my debit balance to the company. This meant no more income until I paid off the debt. You may find this hard to believe. We had very little in savings because we seemed to always spend up to our limit. Plus, our credit card debts were quite high due to building and paying for a new home. This all happened at the wrong time. I was really in troubleThat afternoon, after breaking down and crying from the stress I was under, I thought about ending my insurance career. However, because I am a fighter, I decided to regroup by calling the president of a major insurance company who had been trying to recruit me for months. He flew out the next day and said he would pay off my debit balance of $25,000 from the other insurance company. Of course I agreed. It would take at least 30 days before I started getting my monthly checks from my old company. Thank the Lord for senior citizen Centers My situation was simple. I didn’t have any leads and I couldn’t contact my old clients because I feared that my old insurance company wouldn’t pay me my future commissions if I did. I knew the best area for selling insurance was two hours from my home, and I knew where several senior citizen centers were. You know, the ones that are two or more stories high. Please understand, I knew a tremendous amount about marketing and generating leads, and I had compiled marketing systems from dozens of top insurance agents, but I had been cut off from my own lead source and I didn’t have the funds to start generating new leads. A few agents may relate to my problem. The three magic words Let me tell you what I did to start getting back on my feet. I took my one inch sales binder and went to a senior citizen center. On the front door was a list of about a hundred seniors who lived in the center. All I did was copy a few of the names down, rang one of the occupants on the top floor, and used the following introduction. “Hello, Mrs. Whitehead, I have the information you responded to in regards to cutting your taxes. I want to apologize for not contacting you sooner, but I promised the President of our company I would personally come out and see if I could be of service to you. May I come up?” She of course pushed the buzzer to let me in. I had been mailing this center my postcards and fliers for months, so I thought that everyone in the center had received my postcards and had responded by getting it out of the mail drop. (I use the word responded loosely.) The magic words are responded, apologize and promised. You’ll be amazed at the response you’ll receive from prospects if you can work these words into your opening remarks. The combination of the senior citizen center and my unique introduction gave me a great place to sell insurance and annuities. I would call on apartment 310 and then go down four or five doors, knock on the door, and then go to the next floor. I spent four days working that center. I ended up eating lunch with lots of great seniors in the cafeteria. I felt like family and still made a half dozen sales. I immediately took part of my commission and bought a special mailing list with 2,000 names of seniors in walk sequence with incomes of $60,000 and over. I printed one of my award-winning postcards and started mailing out to my special list of seniors. Within 30 days of having been devastated by the state director I was now running around town with 65 to 75 fresh senior citizen leads in a shoe box laying on my front seat. It gets better…Now for the rest of the story…. A few months after being terminated from my Insurance Company a friend of mine who was financially “set for life” mailed me a marketing strategy he had perfected and wanted me to test it out for myself. (I’ve always been a sucker for information like this.) This came about the time my family and I we’re leaving for our annual vacation to America’s most beautiful lake, Lake Tahoe. It’s nestled in the Sierra Nevada Mountains between California and Nevada. We planned on staying in a friend’s cabin and basking in the sun for a week. So, having just received this marketing information, and I hadn’t had the time to read it yet, I decided to take it with me. There's more... I NEARLY CHOKED ON THE SOFT DRINK I WAS DRINKING…During the first afternoon while my wife and children were playing and swimming in the water, I started reading my friends information report he mailed me while drinking a soft drink lying on the beach. I nearly choked on my soft drink when I realized that I could adapt the same system to the insurance and financial business for generating a ton of qualified leads using cheap little postcards. I discovered the “missing marketing link” that day at Lake Tahoe. I had just discovered a system that would allow me to Out-Pace, Out-Sell, Out-Promote, Out-Perform and Out-Strategize every other Insurance agent competitor in my area. I had just discovered a plan that would allow me to use my marketing talents, to have a way to be full control of my destiny. I was thrilled! I couldn’t wait to try out my newfound marketing discovery. My Discovery was Eerie When we returned to the cabin I retreated to the privacy of my bedroom and let my thoughts wander about this discovery. After thinking about this new marketing system for a few minutes, I jumped up, grabbed a pen, and start writing on my yellow notepad. The more I wrote, the more vivid my own system became. It was eerie. I still get goose bumps just thinking about it. It was almost as though the plan had taken on a life of its own. You have to remember I’d spend thousands of dollars on different marketing course and attending seminars in my industry. So after studying marketing and business strategies for many years and I knew I had something HOT! In any case, just two hours later it was finished. There it was right before me, a business-marketing plan that was so incredible simple and easy to follow that I could hardly wait to put it to test. I had developed my own "3-Step Postcard System" for generating a ton of quality Insurance leads. However I had to test it... TEST, TEST, TESTHowever, after sharing my new "3-Step Postcard System" with my wife (who was tired of me staying in the cabin attic bedroom and not being with the family), her only comment was, I needed to stick with current marketing system for Insurance and stop dreaming about some new approach. Of course I didn’t let her comment stop me because I was on a mission, and I’m so thankful I went ahead with the testing my new system. Why? Because 10 days later after testing my new system and getting qualified prospects who all called me… I wrote in commissions…hold your breath… $5,231.50 “Wow! It must be a lucky break! A fluke,” I thought to myself. Maybe I just lucked out, but if you think that’s great, it got even better! Bur exactly 8 days later I made another… $7,391.86 To say it honestly I was amazed because I was only working the system only a few hours a day. Usually I would work 10 hours days. I hadn’t even worked that hard or put in a whole lot of hours. Maybe I just lucked out, but if you think that’s great, it got even better! The fact is, I worked smart not hard! This is one of the things I’ll tell you about later. When you think about it, isn’t that how all-successful people operate? But that’s just part of the story. As I was testing and perfecting my marketing system, in one 12-day span I made… $25,798.01! Sounds incredible. My calculator says that averages out to $1280.71 a day. Not bad for working part-time? All from using cheap little postcards that back in those days only cost 20 cents for the stamp. IT GOT EVEN BETTER! I was able to say goodbye to working long hours in the Insurance business and started running 4-5 pre-screen appointments per day. I was able to spend more time with my family and do what I enjoy to do. Such as playing golf, skiing and taking short 3 day vacations. If you want to read the full story go to http://www.Ultimateinsurancesystem.com/specialreport.htm Or, if you serious about doubling your income in the next 90 days just check out the order form by clicking below. If you have questions on marketing or have your own story you would like to share give me a call at 800-808-6551.
email us: russjones@ultimateinsurancesystem.com Fax 800-808-6551
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