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Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan,
however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever.
Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for
anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more
attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded
with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-
describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143
selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much
more! In this book you'll find:
5,000+ sales phrases for business-to-business products and services
a copywriter's primer called "10 Basic Rules of Copywriting,"
a special section on the seven steps to writing winning slogans
Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or
an old pro . . . this creative toolbox will
give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to
enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."