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"Your Insurance
Lead-Annuity Lead HEADLINE For Your Postcard Will Determine 90% of Your
Success"
If you cannot
interest someone into reading what you have to tell them, it is highly
unlikely they will be interested in your services. The last thing you
should write about at the top of your promotion is something about you
or your company. You would not believe the number of advisors who try
to do this. At the top of your promotion should be a headline—and
something important to your prospect.
Your Insurance
lead-Annuity Lead headline for postcard will become your “ad for your
ad”. It’s the first thing they see, and
it determines whether or not they read on. This is why it is crucial to
put most of your effort into your headline.
Below are the
elements of a money-making headline:
Ø
Your Insurance lead-
Annuity Lead headline must first of all, ATTRACT ATTENTION. This can be done by using emotion—reveal
something shocking or controversial; you can also stimulate their
curiosity.
Ø
Next, your headline should
reveal the strongest benefit you can offer them. Before doing this you
need to make sure you know what they desire.
Ø
It must make news.
Constantly study headlines of new tabloids and popular magazines and you
will realize they all have something “new” that can help you. Do the
same for your headlines.
Ø
Lastly, make your headline
specific, clear, and meaningful.
Your headline should
always try to create the reaction, “ How do they do that?”
Sub headlines,
qualifying statements below your headlines, can also be used Below is an
example of one:
“Save up to 40% on your Taxes NOW!”
A New Break-Through Strategy Teaches You
How To Legally Avoid Paying Taxes That Uncle Sam Wants To Take From You
Overall, when
creating your Insurance lead-annuity lead marketing for your practice,
spend the majority of your time writing your headline. In most cases,
this alone will motivate people to call you.
How To Identify
and Validate The Emotional Situation Your Insurance lead-Annuity lead
Prospects Face
Most advisors are
easily tempted to immediately start talking about themselves and their
professionalism. This will ultimately lead to failure. The only way to
get someone to pay attention to what you are saying is to talk about
THEM and their situation they are faced with.
So, how can you
capture your Insurance or annuity lead prospects’ attention? By knowing
what’s important to them and talking to them about their problems.
You need to find a
common connection with the people you want to do business with.
Understanding and communicating the problems and desires they face in
their situation is the first step in this process.
Next time you create
a marketing promotion, get to their emotions and make them feel that you
know what they are going through. For example
“Did Last Year’s Tax Statement Make You
Want To Scream!!”
And when you talk to
your prospect about their frustrations they are facing, they will be
more likely to relate to you.
For more headlines
and postcards click here.
How to Build A
Bridge From You To Your Offer
Once you have
learned what people want and are able to get their attention, the doors
will open up for you. However, if you can’t get them to listen to you
up front, all further efforts will be wasted.
You need to create a
transition between their situation and how you can solve that problem.
The following is an
example of a postcard which one agent has been generating about 25 pre
qualified annuity leads per month.
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Many Retires Face Financial Disaster!
Many retires face a 100% chance of
financial ruin. How?
They must bear the cost of long term nursing home
care if one ever requires such care.
The Government can and will, force you to use your
CD's, home, Social Security, pension checks, investments,
IRA's, and just about everything else of value to pay for
long term care.
The greatest myth is that Medicare will pay for long term
care. This is
absolutely and totally FALSE.
Medicare is a health insurance program, not a long
term care program.
The other myth is that Medicaid will pay for such care.
This is true, but not until you have exhausted nearly
ALL
of your own assets to pay for such care.
Medicaid steps in only after you are BROKE.
The national average cost of long
term care is $40,000 per year.
How long will your assets last at that rate? Can you
do anything to prevent this tragedy?
Yes, but 99 out of every 100 persons do not know what
to do.
You deserve the peace of mind and security that protecting
your assets from Medicaid achieve.
You can learn much of what you need to know by
getting a
FREE
copy of a new report called “How To Preserve Your Assets
From The Federal Government And The Medicaid Gang".
Call
1-800-000000
24 hours a day for recorded message and your free
report.
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The last paragraph
is the transition….after hitting their emotions and relating to your
prospect, you give them a solution. In this case, a report,
“How To Preserve Your
Assets From The Federal Government And The Medicaid Gang” .
You want to make it as smooth as
possible, so your reader simply flows into your offer.
How to Make A
Specific Offer and Call To Action
Your “call to
action” is your close. It is one of the most important components of a
strong lead generation promotion, yet so many financial planners’ ads
and letters have a wimpy close, or no close at all. In fact, may fail
to tell their prospects what to do at all.
In order to respond,
people need an irresistible reason to respond. Being vague will never
cut it. That’s why statements like, “hope to hear from you soon” or
“call me for more information” are always guaranteed to lose you
money.
If you want people
to read your Insurance lead-Annuity leads postcards and do something as
a result of listening to you, you need to:
1.
Tell them precisely WHAT you want
2.
Tell them WHEN you want them to do it
3.
Give a meaningful reason WHY they should do it.
4.
And tell the HOW you want them to do it
A good
Call-To-Action will always include the following:
1.
Summarize the offer you are making, even if it is free.
2.
Add on bonuses to increase your effectiveness.
3.
Tell your prospects what you want them to do and make it
risk-free.
4.
Show the value of the offer you are giving them
5.
It will handle the objections they may have such as, “no stings
attached!”
Motivating
Insurance leads-Annuity leads Prospects’ Urgency To Respond
Creating an URGENCY,
will supercharge your call to action and make your prospects feel they
should act now. This is an essential element to include in ALL your
marketing pieces.
If you don't want
to create a newsletter every
month yourself, I encourage you
to
visit
http://www.pmrsystem.com
This is one
effective marketing campaigns
that you get every month when
you subscribe to our "Annuity
Pro Lead Capture Web Page and
Client Newsletter. It's totally
done for you. Drop your contact
information in the newsletter
every month and mail them out.
You'll be amazed at how
simple...and...more important,
how effective this one
marketing
strategy is to spur your clients
into "referral mode"..
Dedicated to your
marketing success and highest
response,
Russ
J. Jones
P.S.
Now is the time to buy your
lists and get your mailing ready
for 2008. If you thing your
going to double your income in
2008 doing exactly what you did
in 2007... you're crazy.
If you need some additional
marketing ideas and strategies
for 2008 give me a call at
435-563-4749 and let me help you
with a game plan. Check out our
For more
information on our website and
client newsletter go take a test
drive over at
http://www.PmrSystem.com
Check out this "Lead Junkie"
story at:
http://www.Ultimateinsurancesystem.com/specialreport.htm
Creator of the "3-Step Postcard
System";
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
If you know other
INSURANCE Agents who would
benefit from this FREE
newsletter, please forward this
issue
to them. If someone else has
forwarded this issue to you and
you would like an on going FREE
subscription, or if you would
like to sign up someone else,
please go to the top of this
page and sign-up or back to the
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