Free Report Reveals How you
can get your share of the $450 Billion IRA Rollover Market in 2010 with the
new Roth Conversion Law...Click here for Details.
Lead-Annuity Lead HEADLINE For Your Postcard Will Determine 90% of Your
Recently, I was speaking with a member who had purchased are new
"Ultimate Total Package"
System where he indicated that he was brain dead to the concept of
sequential mailing, direct response marketing and especially about
having a good headline in his letters, postcards, flyers and ads.
Let me ask
you if you feel you're knowledgeable in the area above. Ok, that's what I
I would also add an agent is
brain dead if he is not positioning his marketing campaign to go after the
$15,000-$30,000 commissions that will be made in 2010 in the IRA/Roth
mention an agent is brain dead if he does not own a list of 401 (k),
IRA holders, dentists, doctors and wealthy prospects with assets over $500k,
1MM, and up to 2MM. This is the list where you should be dripping on these
prospects monthly to go after those 'Super Bowl' type commissions.
Click here if you need a list
If you cannot
interest someone into reading what you have to tell them, it is highly
unlikely they will be not interested in your services. The last thing you
should write about at the top of your promotion is something about you
or your company. You would not believe the number of advisors who try
to do this. At the top of your promotion should be a headline—and
something important to your prospect.
lead-Annuity Lead headline for postcard will become your “ad for your
ad”. It’s the first thing they see, and
it determines whether or not they read on. This is why it is crucial to
put most of your effort into your headline.
Below are the
elements of a money-making headline:
Your Insurance lead-
Annuity Lead headline must first of all, ATTRACT ATTENTION. This can be done by using emotion—reveal
something shocking or controversial; you can also stimulate their
Next, your headline should
reveal the strongest benefit you can offer them. Before doing this you
need to make sure you know what they desire.
It must make news.
Constantly study headlines of new tabloids and popular magazines and you
will realize they all have something “new” that can help you. Do the
same for your headlines.
Lastly, make your headline
specific, clear, and meaningful.
Your headline should
always try to create the reaction, “ How do they do that?”
several examples of headlines for postcards I've written for the new 2010
IRA to Roth Conversions coming our way shortly.
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“How to Add Up to $500,000 to Your Retirement Fund –Tax-Free!
qualifying statements below your headlines, can also be used Below is an
example of one:
“Save up to 40% on your Taxes NOW!”
New 2010 Tax Laws and IRS Rulings May
Affect Your Assets; Learn How To Keep and Increase Your Assets Now!
A New Break-Through Strategy Teaches You
How To Legally Avoid Paying Taxes That Uncle Sam Wants To Take From You
creating your Insurance lead-annuity lead marketing for your practice,
spend the majority of your time writing your headline. In most cases,
this alone will motivate people to call you.
How To Identify
and Validate The Emotional Situation Your Insurance lead-Annuity lead
Most advisors are
easily tempted to immediately start talking about themselves and their
professionalism. This will ultimately lead to failure. The only way to
get someone to pay attention to what you are saying is to talk about
THEM and their situation they are faced with.
So, how can you
capture your Insurance or annuity lead prospects’ attention? By knowing
what’s important to them and talking to them about their problems.
You need to find a
common connection with the people you want to do business with.
Understanding and communicating the problems and desires they face in
their situation is the first step in this process.
Next time you create
a marketing promotion, get to their emotions and make them feel that you
know what they are going through. For example
“Did Last Year’s Tax Statement Make You
Want To Scream!!”
And when you talk to
your prospect about their frustrations they are facing, they will be
more likely to relate to you.
How to Build A
Bridge From You To Your Offer
Once you have
learned what people want and are able to get their attention, the doors
will open up for you. However, if you can’t get them to listen to you
up front, all further efforts will be wasted.
You need to create a
transition between their situation and how you can solve that problem.
The following is an
example of my newest postcard we can mail out for you at $450 per
thousand on Yellow card stock. Call me at 435-563-4749 to discuss.
WARNING! – If You’re Retired, Soon To Be
Retired, Or Changing Jobs, Don’t Even THINK About Making
Decisions About Your Money Without Reading This “FREE Wealth
Preservation Kit” that Reveals; The 11 Deadliest Mistakes
Unsuspecting Retirees Could Make!”
2010 Tax Laws and IRS Rulings May Affect Your Assets; Learn
How To Keep and Increase Your Assets Now!
IRA/401 (k) to a Roth with TAX FREE INCOME.
The number one
mistake that 94% of all Americans make every day, costing
them a fortune.
How to protect
your assets to make sure you don’t outlive your money.
strategy to lower taxes paid on Social Security Income.
increase your retirement income by up to 20%
For your Free “Wealth
Building Kit” call our 24-Hour recorded message
Or visit or webpage at
last paragraph is the transition….after hitting their emotions and
relating to your prospect, you give them a solution. In this case,
a Wealth Building Kit.
You want to make it as smooth as
possible, so your reader simply flows into your offer.
How to Make A
Specific Offer and Call To Action
Your “call to
action” is your close. It is one of the most important components of a
strong lead generation promotion, yet so many financial planners’ ads
and letters have a wimpy close, or no close at all. In fact, may fail
to tell their prospects what to do at all.
In order to respond,
people need an irresistible reason to respond. Being vague will never
cut it. That’s why statements like, “hope to hear from you soon” or
“call me for more information” are always guaranteed to lose you
If you want people
to read your Insurance lead-Annuity leads postcards and do something as
a result of listening to you, you need to:
Tell them precisely WHAT you want
Tell them WHEN you want them to do it
Give a meaningful reason WHY they should do it.
And tell the HOW you want them to do it
Call-To-Action will always include the following:
Summarize the offer you are making, even if it is free.
Add on bonuses to increase your effectiveness.
Tell your prospects what you want them to do and make it
Show the value of the offer you are giving them
It will handle the objections they may have such as, “no stings
Insurance leads-Annuity leads Prospects’ Urgency To Respond
Creating an URGENCY,
will supercharge your call to action and make your prospects feel they
should act now. This is an essential element to include in ALL your
If you don't want
to create a newsletter every
month yourself, I encourage you
This is one
effective marketing campaigns
that you get every month when
you subscribe to our "Annuity
Pro Lead Capture Web Page and
Client Newsletter. It's totally
done for you. Drop your contact
information in the newsletter
every month and mail them out.
You'll be amazed at how
how effective this one
strategy is to spur your clients
into "referral mode"..
Dedicated to your
marketing success and highest
Now is the time to buy your
lists and get your mailing ready
for 2010. If you
thing your going to double your income in 2010 doing exactly what you did
in 2009... you're crazy.
If you need some additional
marketing ideas and strategies
for 2010 give me a call at
435-563-4749 and let me help you
with a game plan. Check out our
Check out our new
Pre-Launch Marketing System with
a savings of 70%.
Best wishes for the Good
Life and (Always)
Russ J. Jones
Creator of the "3-Step Postcard
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