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"How
To Use "Assumptive Postcards" To Double Your Responds Rate"
A while back
we had a member testing a new marketing strategy I gave him
and he has had some great results. In fact, he said he has
written over $650,000 in annuity premium using this concept.
I call it the
"Assumptive Postcard" and direct mail Strategy and it’s
a technique you can use that will more than double your
results-without spending a dime more than you are now
spending on letters and postcards. It can also be done in
a personalized letter format and it will beat the pants off
the “traditional” letter campaigns.
You can use the
Assumptive postcard or direct mail letter campaign “cold” to
every home in your neighborhood of every wealthy Baby Boomer
with incomes over $150,000 and Retires with CD’s maturing
with 3 to 6 months.
You can even use it to
build your own highly responsive mailing list. And, the
way you do that is by using Lead Generation Advertising and
combining it with our 3-Step Postcard System. Remember,
I’ve been teaching this method in my marketing system for
years. In many cases we achieved double digit results!
(Almost unheard of.)
I had this agent report
to me that the 3-step postcard combined with a letter
dripping campaign he received total of 8% response.
However, I must ad that his letters and postcards were will
written and he used a very highly niche market list of
wealthy widows and CD Holders.
I’m not suggesting you
mass market this concept, but start small and add to it as
you make more commissions. The service we make available to
our members for postcards and direct mail letters can mail
100 postcards and letters a week or a 1,000 for you.
Here’s how the
Assumptive Postcard or letter works: Let’s say most of your
prospects emanate from a close proximity around your
office.
So, here’s two sample headline
that is personalized from our mailing service
"John, I Know You’ve Been Suffering From
being Overtaxed and Not Getting A Good Return On Your Money
and Your Frustrated Because You Haven't Been Able to get
Satisfactory Answers and Relief."
"Bob, I Know You've Been Concerned about
the NEW Sweeping Medicaid/Medical Assistance Law Changes
that Could Affect Your Estate and Retirement
Planning."
The postcard or letter
would go on to explain that a lot of his neighbors have come
to us over the years and We’ve been able to achieve nearly
miraculous results for them.
At the very least, we’ve
been able to save people money on their taxes, show them how
to get triple compounding on their CD’s and protect their
assets from greedy lawyers and the government.
And I’m taking the
liberty of writing and encouraging you to give me a call at
your earliest convenience. Come in to my office; I will
spend 15 minutes of my time with you and won’t charge you to
discuss the financial problems and alternatives you can take
to protect you family and yourself.
It ends with: I’m
writing to tell you that there’s no need to worry another
week with the financial worries that you have…and I would
like to sit down and see if I can help.” Please call our
office hotline at 435-7555555. to set an appointment.
Why does this
approach work so well?
Something like this is
very powerful because the whole premise is what I call
“assumptive” it assumes people have the problem! Most
people write display ads and letters that say: “Do You
Suffer These Financial Problems?” The truth of the
matter is that the only people who are going to respond are
the ones who have financial problems! Right? So why ask
the question? Why not crawl into a prospects brain and make
it seem as though you already somehow know they
suffer. That’s a lot better than the other way, when your
mailing “cold.”
If you can’t make money
with this strategy , I don’t have much hope for you.
Please call me if you
have questions about a mailing list you can use or about
“Assumptive Postcards.”
Check out our website
for additional marketing tips and also our FREE “Million
Dollar Producers Newsletter.”
If I can help you on
your marketing please call me at 435-755-5096. In addition
if your not all ready a member of our marketing system
please check out our Special price discount. Go to
Http://www.ultimateinsurancesystem.com/specialreport.htm
Russ Jones
Creator of the "3-Step Postcard System"
Http://www.ultimateinsurancesystem.com
Http://www.Pmrsystem.com
Http://www.89Million.com
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