How Not To Be a
World Class Wimpy Agent...Weak Kneed and afraid of Your Own
Shadow...By Not Following Up On All Your Prospects.
No doubt about it-not dripping on your prospect would be like giving
poison to a dying patient. I absolutely have proven
that your income would collapse like a house of cards if you don't
have a steady flow of at least 20 leads per week and having a
monthly dripping system in place.
Remember when you were dating your spouse...You didn't ask her to
marry you on the first date...Nor did you kiss her good night and
say you would call her for another date in 3 to 6 months.
You laugh!
But, that's what happens to many of our leads today. If they
don't buy today or you have a lousy phone presentation where you
can't get the appointment you throw the lead away. (I know
because I was a notorious "lead junkie just creaming leads about 50
leads every two weeks. When I was full time in the business I
had 50 leads minimum in my shoebox on my front seat of my car.
In addition. I had 10 full time agents all working leads.
Do you have any idea how hard that was to keep these starving agent
from not coming unglued if they leads didn't materialize daily.
You're going to think I'm completely crazy...
Let me be blunt:
Not Following Up on Your Prospects
and Clients Monthly is The Major Cause That Will Bring Agents to
Their Knees and having their spouse threaten them to get out and
find a REAL JOB. (I know it's hard to believe!) Most Agents
Would Rather Be Beat Up by a Six Grade Bully on The School Grounds
at Recess than Follow up with their clients.
Studies show that if you're NOT following up with your
visitors you're probably losing around 98% of your potential sales
and signups.
Just look at these shocking statistics from "The National Sales
Association":
-
2% of sales are made on the 1st contact
-
3% of sales are made on the 2nd contact
-
5% of sales are made on the 3rd contact
-
10% of sales are made on the 4th
contact
-
80% of sales are made on the 5th-12th
contact
See why follow-up is the KEY to success?
...And, you can't follow-up with your prospects, if you don't
CAPTURE their "follow-up" information.
For example...Most company-provided, replicated websites are NOT
really designed for the first-time visitors or for capturing leads.
These company websites are good at branding the Company's name &
image and they usually provide access to all the products and
business opportunity information, BUT...WE need to CAPTURE our
visitors contact information so WE can drip on them over the next
year with report, articles and newsletters.
As you can see I've also included a website where people can go to
to download the free report. Actually, the prospect enters his
name and email address and our new "Annuity Pro Lead Capture Web
Page System" and auto responder will drip on them for the next
12 months.
Check out the site at
Http://www.pmrsystem.com
I've been Ranting about dripping on prospects for the last 15 years
to agents and they still don't get it. Now, for you members
who have my "3-Step Postcard System" you need to check out the
Platinum CD and it's loaded with sample ads, postcards and letters
you can use next year to drip on prospects. The key here is
you want to build a hyper responsive
in house list of at least 500 names that you will be mailing a
newsletter out to every month with your name and picture on it.
Here's several ads you could be running three days a week in your
local newspaper or in a senior citizen publication. The cost is
usually less than $200-$300 per week and will generate prospects who
are concerned about their financial situation.
Forget About Your Competition
Listen closely, I have some agent call about and tell me how
worried they're about the competition. Forget about the
competition because 90% of most agents will sell the prospect one
policy and never contact them again, unless it's a birthday card.
You need to pay attend to your clients.
You need to protect your clients assets and investments like a
junkyard watch dog. In your first interview you need to
convince your future client that you will do everything you can to
protect them from crazy-hair brain investments deals.
Not only...do you want to provide quality service, but you want to
over deliver on what you promise to do for them. Keep them informed
with the latest tax changes and additional financial educational
material and you will build a win-win situation for both of you.
Here's several ads you could be running three days a week in your
local newspaper or in a senior citizen publication. The cost is
usually less than $200-$300 per week and will generate prospects who
are concerned about their financial situation.

Go forth and prosper with more leads,
Russ
Jones