"Discover 10 Reasons Why You Get Poor Results on Your Marketing."

In this article:

• How to increase you  postcard return by 50%.

• The number #1 thing you can say in a postcard or letter.

• The system one agent used to write a $117,000 annuity.

Just received these testimonial from a members:

I made over $200,000+ last year year using your prospect and client newsletter and postcards; your CD, IRA Holders and affluent widows list are great.

Mailed out 400 newsletters last month, I got 14 leads and closed $162,000 in annuities, plus picking up another $112,000 today. Michael Smith

"Your newsletter and marketing system has helped me make a couple hundred thousands dollars in the past few years...when I've cleared a half-a-million dollars I'll be out to Utah to buy you lunch." D.E. Charles

I hear it all the time from agents. "I mailed this postcard or directed mail letter and nothing happened, so I believe this  doesn't work!" Or "I got a good response but nothing happened, and so I believe this direct response stuff is not for me!" For all the negative comments I've heard, there are 30 that are getting positive results.

And, the problem can be a variety of factors. In fact, by studying and testing the following variables will help you increase your income by up to 50%.  Remember, the cost of printing and postage will still be the same even if you have a lousy piece.

1. No headlines or a poor headline.  Never send out a postcard, letter or run an ad without a headline. 

Check out these headlines that you may use:

The Great Retirement Hoax!  Do you Make These Mistakes in Your Retirement Planning... the Case AGAINST Low Interest CD's... Greenspan: Worst Economy Since WWII.

2. Lousy list selection.  This is a killer.  I remember years ago working Kramer leads and requested seniors age 62 to 72 with incomes over $40,000 and had leads of people on welfare and 90 years old.  I have an excellent list broker and she has been in the business for 13 years. I trust her and her ability to deliver a good list.

3. Labels as addresses.  I've done testing and hand addressed letters on postcards out pulls labels sometimes 2 to 1. I like to use my HP Laser Jet to print addresses directly onto my postcards. In addition a real stamp pulls better than a printed insignia. I have a printer/mailer who will do all your postcards and newsletter for you

4. Boring copy.  Whenever possible tell a story about someone who had a problem and you solved it who used your services.  Include testimonials on your mailing piece.

5. No enthusiasm for the business.  Many agents I talk to have been beat up so bad that you can tell it in their voice that this is the last attempt to make it work for them.

6. Lousy phone skills. Most agents I talk to daily haven't worked on there phone skills for years.  They have no power phrases they use to get an appointment.  Ok, here's a power phrase.  Mrs. Thomas, let me ask you just one question, "How much of your estate do you want to protect from the Government and Greedy attorneys; none of it, some of it or all of it." What ever they say you tell them you have a benefit package that will help address those issues.  You will bring it out to them on the appointment.

7. Lousy selling skills.  When I was full time in the business and selling life Insurance I had seven different closes I used on prospects.  In fact, I was closing from the moment I walked into the house.  The type of policies I was selling we only had one opportunity to sell them.  The real test is to record your presentation and listen to it. 

8. No system.  You need to have a system in place for your postcard, letters, ads, and telephone assistant that you've worked and tested. Check out our new "Annuity Pro Lead Capture Web Page System and Client Newsletter." This system has an auto responder email that will drip on your prospects 26 times in a year.  The emails are personalize and have your contact information on it.  I had one member call last week and tell me he wrote a $117,000 annuity because his prospect receive four reports in 10 days and was sold on the four report.

Click here: Http://www.pmrsystem.com

9. No follow up. Without a sequential mailing program of additional postcards, letters and phone calls you're wasting you money.  Remember, your competing with everyone else who drips on these people daily, weekly and monthly.  That one lonely postcard just won't cut it in today's market place.

10. Bad attitude. When was the last time you read or listened to something motivational.  The news is all negative so it can easily carry over to you attitude.

I know it's a big list.  But these 10 strategies can be quickly overcome, and by following my lead you can turn it around. My marketing system is specifically geared toward helping you achieve these results.

You're going to think I'm completely crazy...

But, why not call your leads and ask them why they didn't respond.  Send out a $1.00 bill letter to your leads and ask them why they didn't respond.  Of course, make sure you have some good power phrases you can use.

We've tested a $2.00 bill and it increase our response by 25%.  Why can't you become the agent who send a prospect a $2.00 bill and refer to it in your phone call.

In many cases you can turn a dead lead into a Golden Nugget.

Go forth and prosper with more leads,