"Here's 10 Ways to Promote Your Client Newsletter"

But first, here's some facts that you can use to double your annuity income over the next 12 months.

• Position yourself as an expert by giving away valuable information like special financial reports.

• It's 16 times more profitable to market to your house list than to a cold list.

• Spend 70% of your time and money on marketing to your existing clients and current prospects.

• Frequency builds trust.  According to a National Marketing Association 74% of all clients are generated from direct knowledge of the agent or a referral from a trusted source.

• People prefer to buy from people they KNOW, KNOW ABOUT, RESPECT, TRUST, and LIKE on a personal level.

• People don't do business with "Companies," they do business with PEOPLE.

• According to Sales experts it takes up to seven contacts before some people will respond.

• If you have a list of 4,000 seniors it's better to mail 1,000 names four times spread out every 21 days than to mail the whole list one time.

Now for those agents who are building their business with using a monthly client newsletter here's "10 Ways to Promote Your client newsletter."  Of course if you don't have a client newsletter you can get one at:
Http://www.pmrsystem.com

1. Send it out to all your current clients, old prospect leads, and referrals.

2. Make copies and drop them off at the local senior citizen centers and retirement homes.

3. Send copies with all your correspondence you mail out to clients and prospects.

4. Send them to all your church members or association groups.

5. Have it inserted in a small regional newspaper.

6.  Get a CPA or Attorney to write a one page article and insert it your newsletter.  Make them pay for the 41 cent stamps.

7. Drop copies off at the local Elder Care Doctor and ask to place a half dozen copies in his waiting room.

8. When ever you’re talking to a prospect make sure you offer them a free copy.

9. Drop off personal copies to your closest clients and include a Tell-a-Friend referral form and leave them a self stamp return envelope.  They will feel obligated to send some prospective newsletter clients.

10. Again, get a CPA or attorney to write an article and send it out to their list and also you may want to purchase a list of 1,000 CD Holders and start farming that list with the newsletter.

Now, if you can't generate business using these 10 strategies we have a weak link and it's not the newsletter.

So, my suggestion is you need to be doing something on marketing every day.  If you need dozens of great marketing ideas, strategies and tips go to:

http://www.Ultimateinsurancesystem.com/specialreport.htm

If you haven't checked out our new "Annuity Pro Lead Capture Website System"  and client newsletter go to
 Http://www.pmrsystem.com  and check out our free trial. 

 If you have any marketing questions or you need help generating 20-30 leads per week next year give me a call at  800-808-6551 and let's talk about 4 spokes of marketing you can implement immediately to get you on the right road in 2007.


Enthusiastically Yours,

Russ Jones

Creator of the 3-Step Postcard System

Dedicated to your marketing success and highest response,

 Russ J. Jones

P.S. Now is the time to buy your lists and get your mailing ready for 2008.   If you thing your going to double your income in 2008 doing exactly what you did in 2007... you're crazy.

If you need some additional marketing ideas and strategies for 2008 give me a call at 435-563-4749 and let me help you with a game plan. Check out our

http://www.Ultimateinsurancesystem.com/specialreport.htm 

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