"The Greatest Money-Making Strategy in Marketing of a high
$6-Figure Annuity Agent"
Had one
of our top members call me the other day and say that he is
averaging about 11 appointments per month by mailing our
monthly client newsletter with a return postcard to a list
of 1,000 IRA Holders. Last week he did over $240,000
in annuity premium using this concept.
Think
about it for a minutes...if you're new in the business you
probably don't have more than 200 names of clients and
prospects in your database. What better list to
mail a newsletter and postcards to every month than a CD
Holders and IRA Holders list.
It's a
no brainier...
Look
at these statistics from a National Sales Association.
SHOCKING FACT #1: Approxiatemately 74% of ALL
clients select their agent because 1) they had an
existing relationship with the agent (not just "knew"
the agent, but a true relationship), or 2) they were
referred to the agent from a trusted and influential source.
Think
about that. Nearly 3/4 of all clients are found...not
from a cold calling. Not from fancy direct mail
or ads in the newspaper.
Not
from any of those things...
Yet...only 4 percent of all agents have any type of "stream"
in their practice to build such a deep connection with
prospects and clients, they're the automatic choice for
financial services. Meaning that...
4% of
Agents Snare 74% of the market...While
Everyone Else Haggles Over Their Scraps
Pardon my
bluntness...but which group are YOU in?
The
question you need to ask yourself is...
Aren't
you tired of being at the bottom of the food chain
The sad
truth about insurance failure is that most advisors look
just about everywhere for new clients except under their own
two feet. This is where you are going to find your
success. You don’t need to spend hours on end making cold
calls, or spending large sums of money. The most profitable
marketing strategy you need to focus on is your existing
relationships: your friends, family, associates, past
clients, past prospects, service providers, and your network
of influence.
You can
do this by:
1.
Establishing firmer relationships with those you
already know by mailing out a monthly newsletter.
2.
Change your mindset to supporting and helping those
relationships for life!
3.
Add relationships with those you meet on a day to day
basis. Ask people if you can send them a free
subscription to your newsletter.
4.
Treat relationships as if they were close friends.
5.
Program your relationships to think of you by giving
them value and asking for referrals, word of mouth, and
repeat business.
Your
marketing message will always have the greatest effect
on those you know, or those who know of you.
Therefore, your first marketing efforts should be aimed at
your friends, family, acquaintances, and past clients and
prospects. Success in financial business is about building
lasting, supportive DEEP RELATIONSHIP.
Now for
those agents who need a newsletter we have a special running
where you can also have a website that will drip on all your
prospects with special reports. Check it out our free
trial for 30 days at:
Http://www.pmrsystem.com
Order
form for IRA and CD Holders
If you have any
marketing questions or you need help generating 20-30 leads per
week next year give me a call at
800-808-6551 and let's talk about 4 spokes of marketing you
can implement immediately to get you on the right road in
2007.
If you don't want
to create a newsletter every
month yourself, I encourage you to
visit
http://www.pmrsystem.com
This is one
effective marketing campaigns
that you get every month when
you subscribe to our "Annuity
Pro Lead Capture Web Page and
Client Newsletter. It's totally
done for you. Drop your contact
information in the newsletter
every month and mail them out.
You'll be amazed at how
simple...and...more important,
how effective this one
marketing
strategy is to spur your clients
into "referral mode"..
Dedicated to your
marketing success and highest
response,
Russ
J. Jones
If you need some additional
marketing ideas and strategies
for 2008 give me a call at
435-563-4749 and let me help you
with a game plan. Check out our
For more
information on our website and
client newsletter go take a test
drive over at
http://www.PmrSystem.com
