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“I Want To Get This Off My Chest
Before I Explode”
I’ve been preaching for years to
our members you need a number of
spokes of marketing to build a
solid business. Without having
a number of successful spokes of
marketing filling the funnel
with prospect you will be
unemployed for a number of days
per month. (Sorry, I hope
that doesn't offend you.)
However, if you can agree to the
following concepts you will grow
your business three fold.
“Discover 3 Ways to Grow Your
Annuity Business in 2008”
I
want to introduce to you the
foundation on which you can
build your annuity and Insurance
business in 2008.
There are only three ways to
grow any business or
professional practice.
All of your marketing should
fall into at least one of these
three ways your business will
grow. Anytime you are
marketing, you should understand
which one of these three ways
you are looking to accomplish.
Then, you should work all three
ways if you want to succeed in
insurance.
1.
Increase the Frequency of
transaction with each client:
The frequency of a transaction
consists of the following
elements:
·
Repeat business for future sales
·
Word of mouth marketing
·
Referrals received as a result
of building relationships with
clients and those you know.
·
We have found that our cross
selling annuity and LTC
presentation will net you
additional sales.
·
Our monthly client newsletter
called, “Smart Money News
and Facts you should Know”
is the best referral tool you
can use to get referrals. One
member received over 720
referrals in 2008 using our
“Tell-a-Friend” insert in
the client newsletters.
2.
Increase the Number of clients
you have:
This is usually the only way
about 98% of the insurance
community looks to grow their
business. This results in about
only 1/20th of what
you could be producing.
·
Some of our top members who
write over 3 Million in annuity
business using our “3-Step
Postcard System.” If you need
additional leads for your
business please give me a call
at 800-808-6551 to discuss your
marketing campaign for 2008.
3.
Increase the Volume of the
transaction:
Simply put, if you want to
increase the volume of your
transactions, market to those
who have more money to put into
an annuity or other type of
insurance plan. You can target
to any size buyer you want—and
get them to call YOU. All you
have to do is take the time to
find out where they are and
market to them.
·
For those agents who would like
to market annuity products to
affluent lists of prospects I
recommend you purchase a list of
CD Holders, IRA Holders and
Affluent widows.
Agents don’t realize it; the
cost of acquiring a new client
is substantial. The cost of
selling them more or selling
them more often, is
inconsequential.
How to Build a Fence around your
clients (If you haven't already
lost them to another advisor.)
When
you're selling a product or
service, you MUST be in
regular and frequent contact
with your current clients
and prospects. This is known as
"Building Your Fence."
Your fence is designed to
keep your clients and customers
"IN" and the poachers "OUT"!
In the book, No B.S. Direct
Marketing, author and marketing
genius Dan Kennedy says.
"My single biggest
recommendation is the use of a
monthly customer newsletter.
Nothing, and I mean nothing,
maintains your fence better."
If you're a typical Insurance
agent or advisor, you've
probably invested a great deal
of time and money growing your
business. Knowing that it costs
significantly more to attract
new clients than it does to keep
current ones, I have a question
for you: "Why has it been months
(or longer) since your clients
have heard from you?" Simply
put, not being in frequent
contact with your clients is
killing your business!
No matter what business you're
in, your current clients hold
the best prospects for future
growth.
Dollar for dollar, newsletters
are the most effective marketing
tool available.
Newsletters are not perceived in
the same manner as a postcard, a
flyer, or other forms of
marketing, and they have higher
readership. Plus, prospects and
clients who read your newsletter
are usually in a good position
to do business with you again
and recommend your product or
service to others!
With our personalized
Newsletter program, we
do the work and you get more
business. I can't make it
simpler! You literally
fill in a few blanks and your
personalized and customized
newsletter is ready to go!
Why Our "No Hassle - Done For
You" Newsletters Work So Well
for So Many!
-
Newsletters help build
relationships.
-
Newsletters increase
brand-name awareness and
client loyalty.
-
Newsletters are an effective
way to introduce new
products or services to
existing clients.
-
Prospects and clients
who read your newsletter are
usually in a good position
to recommend your product or
service to others.
If you need some additional
marketing ideas and strategies
for 2008 give me a call at
435-563-4749 and let me help you
with a game plan. Check out our
For more
information on our website and
client newsletter go take a test
drive over at
http://www.PmrSystem.com
Check out this "Lead Junkie"
story at:
http://www.Ultimateinsurancesystem.com/specialreport.htm
Go forth and
prosper,
P.S.
Now is the time to buy your
lists and get your mailing ready
for 2008. If you thing your
going to double your income in
2008 doing exactly what you did
in 2007... you're crazy.
Creator of the "3-Step Postcard
System";
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
If you know other
INSURANCE Agents who would
benefit from this FREE
newsletter, please forward this
issue
to them. If someone else has
forwarded this issue to you and
you would like an on going FREE
subscription, or if you would
like to sign up someone else,
please go to the top of this
page and sign-up or back to the
home page at
http://www.Ultimateinsurancesystem.com
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