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FR       Annuity leads - Insurance Leads and 197 Marketing Strategies and Tips"  Newsletter #32

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“I Want To Get This Off My Chest Before I Explode”


I’ve been preaching for years to our members you need a number of spokes of marketing to build a steady flow of insurance leads and annuity leads. Without having a number of successful spokes of marketing filling the funnel with prospect you will be unemployed for a number of days per month. (Sorry, I hope that doesn't offend you.)


I was reading an article by Eric Wilson and he said a very profound statement that we should all apply to our marketing business today.  Wilson says the secret to becoming a top producer is simple: WORK HARD!

He thinks the fact that many agents are lazy is a good problem for those serious advisors who aren't.


I would like to add to this concept by saying if you're not doing any direct response marketing on a weekly basis you may lose out on up to 80% in future income.  I talking about mailing out postcards, direct mail and flyers on a weekly basis. Being PERSISTENT with mailings is a WINNER!


  This is not the time to pull in your marketing dollars and stay in the locker room.  You need to take advantage of the down slide and risks of the stock market and start telling prospects and clients about the safety and advantages of annuities.  You should get involved in the "Super Bowl" of commissions and go after the IRA Rollover market.


If your not mailing on a monthly basis to CD, IRA Holders, investors and affluent widows in your area it's costing you thousands of dollars in missed commissions.


Now, if you agree with the above statements here's several other ways to you will grow your business three fold.


“Discover 3 Ways to Grow Your Annuity Business in 2017”


I want to introduce to you the foundation on which you can build your annuity and Insurance business in 2017.


There are only three ways to grow any business or professional practice. 


All of your marketing should fall into at least one of these three ways your business will grow.  Anytime you are marketing, you should understand which one of these three ways you are looking to accomplish.  Then, you should work all three ways if you want to succeed in insurance. 


1.     Increase the Frequency of transaction with each client:  The frequency of a transaction consists of the following elements: 

·        Repeat business for future sales

·        Word of mouth marketing

·        Referrals received as a result of building relationships with clients and those you know.

·        We have found that our cross selling annuity and LTC presentation will net you additional sales.

·        Our monthly client newsletter called, “Smart Money News and Facts you should Know” is the best referral tool you can use to get referrals. One member received over 220 referrals in the last 12 months using our “Tell-a-Friend” insert in the client newsletter


2.     Increase the Number of insurance clients you have: This is usually the only way about 98% of the insurance community looks to grow their business.  This results in about only 1/20th of what you could be producing.

·        Some of our top members who write over 3 Million in annuity business using our “3-Step Postcard System.”  If you need additional leads for your business please give me a call at 435-881-7138 to discuss your marketing campaign for 2017.


3.     Increase the Volume of the transaction: Simply put, if you want to increase the volume of your transactions, market to those who have more money to put into an annuity or other type of insurance plan.  You can target to any size buyer you want—and get them to call YOU.  All you have to do is take the time to find out where they are and market to them. 

·        For those agents who would like to market annuity products to affluent lists of prospects I recommend you purchase a list of CD Holders, IRA Holders, investors and Affluent widows.


Agents don’t realize it; the cost of acquiring a new client is substantial.  The cost of selling them more or selling them more often, is inconsequential.


How to Build a Fence around your clients (If you haven't already lost them to another advisor.)


When you're selling a product or service, you MUST be in regular and frequent contact with your current  clients and prospects. This is known as "Building Your Fence." Your fence is designed to keep your clients and customers "IN" and the poachers "OUT"!

In the book, No B.S. Direct Marketing, author and marketing genius Dan Kennedy says.

"My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better."


If you're a typical Insurance agent or advisor, you've probably invested a great deal of time and money growing your business. Knowing that it costs significantly more to attract new clients than it does to keep current ones, I have a question for you: "Why has it been months (or longer) since your clients have heard from you?" Simply put, not being in frequent contact with your clients is killing your business!


No matter what business you're in, your current clients hold the best prospects for future growth.

Dollar for dollar, newsletters are the most effective marketing tool available. Newsletters are not perceived in the same manner as a postcard, a flyer, or other forms of marketing, and they have higher readership. Plus, prospects and clients who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others!


With our personalized Newsletter program, we do the work and you get more business. I can't make it simpler! You literally fill in a few blanks and your personalized and customized newsletter is ready to go! You also receive 6 landing pages and a Lead Generator software to download all the businesses and professionals in your area.


Why Our "No Hassle - Done For You" Newsletters Work So Well for So Many!

  • Newsletters help build relationships.
  • Newsletters increase brand-name awareness and client loyalty.
  • Newsletters are an effective way to introduce new products or services to existing clients.
  • Prospects and clients who read your newsletter are usually in a good position to recommend your product or service to others.


If you need some additional marketing ideas and strategies for 2017 give me a call at 435-881-7138 and let me help you with a game plan. Check out our Ultimate Total Package

Go forth and prosper,

Russ Jones

P.S. Now is the time to buy your lists and get your mailing going for 2017.   If you thing your going to double your income in 2017 doing exactly what you did in 2016... you're crazy.


Creator of the "3-Step Postcard System";






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"Russ; they worked!  I just sent my first mailing and the first response was 37 leads in the first week.  I am sending out 3500 every three weeks.  So all the leads will be added to my monthly newsletter.  Last month  (June 07) we wrote $904,000 in annuities.  The first time in a long time I made $78,300 in a month. " Michael Smith, MO.


“I had a 100% profit with my Postcard mailing.  I sent out 1,100 postcards the first time and got 11 Responses.  Of these I closed 3 for a $5,100 commission.  I hope I never have to do anything but mail again, NO MORE SEMINARS with all those people wanting a free meal.  Thanks so much.”  R. Russell Topeka, KS.

I "The fastest way I know for you to double your income in 2017 is to get a good list of CD, IRA and affluent widow's list and mail to them every month"

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