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“How To Explode Your Referral
Business Like an Over Active
Teenager on Steroids”
NEWS FLASH: One member received
over 55 prospects from his
newsletter monthly contest in
January.
Another member received 26
referrals from his
"Tell-a-Friend Insert."
Russ Jones
www.3steppostcardsystem.com
with some information
that can make a
major impact on how many
referral clients you attract
every month.
If you struggle
getting current clients to refer
other clients...and...most of
your new clients come from
external marketing that is
expensive, you'll want to take
this next marketing lesson very
seriously.
Here's what it's
all about: you should minimally
have 25% of your
Maybe it's a
sign of problems with the
current relationship you may
have with your clients. More
likely though, you don't have
systems in place to
automatically stimulate clients
referrals each month..
Either way, it's
an area you need to put focus
into. Why? clients
their own
testimonial with them.
Hard to beat this type of
marketing. You can
sing your own praises in
your marketing
through lots of proof, telling
people why you are thee
best in all your
ads and fill your advertising
with testimonials, but it will
never have the power of an
actual 1st personal testimonial
and the urging of that person to
visit your office.
The question
is...how do you set up your
marketing to trigger this to
Don't get me
wrong...you should include all
of these in your marketingg
arsenal. I'm
simply saying that you should
also have a system that
automatically
triggers referrals from current
clients. Let some of your
marketing do the heavy lifting
for you.
Here's why I
believe that client newsletter
inserts are an excellent
I agree. If the
inserts are weak, you are
throwing money away onn
printing and
maybe even aggravating past
client through your marketing.
Done properly
though, this is one of the most
effective strategies to
the reasons I
like this strategy so much is
because it is automatic and it
goes out to lots of clients one
time vs having to talk to all
your clients one
at a time.
You can also
parlay (combine) the inserts
with other referral
promotions, like
a monthly referral contest.
Another reason I like using
inserts is because you can piggy
back them with other direct mail
promotions.
In other words,
place the inserts in other
promotional materials you
are sending out
that month. This will save you
money on multiple
mailings.
Postage is getting expensive
these days.
Here's a couple
keys to make your inserts
lethally effective...
Add a certificate at the end.
An involvement device they can
cut out
and hand to
someone. Always print your
inserts with colored paper like
Golden Rod or Yellow. You want
tocatch their attention. Use
lots of hooks and psychological
hot buttons and incorporate
techniques of persuasion (be
ethical). Tie your promotions
to different holidays, news, hot
topics and specific times of the
year. Give bonuses and
incentives for fast action and
limit the number of available
free consultations or financial
checkups. This creates
urgency. Don't forget a strong
headline that gets them to read
the insert in the 1st place.
If you don't want
to create a newsletter every
month yourself, I encourage you
to
visit
http://www.pmrsystem.com
This is one
effective marketing campaigns
that you get every month when
you subscribe to our "Annuity
Pro Lead Capture Web Page and
Client Newsletter. It's totally
done for you. Drop your contact
information in the newsletter
every month and mail them out.
You'll be amazed at how
simple...and...more important,
how effective this one
marketing
strategy is to spur your clients
into "referral mode"..
Dedicated to your
marketing success and highest
response,
Russ
J. Jones
If you need some additional
marketing ideas and strategies
for 2008 give me a call at
435-563-4749 and let me help you
with a game plan. Check out our
For more
information on our website and
client newsletter go take a test
drive over at
http://www.PmrSystem.com
Check out this "Lead Junkie"
story at:
http://www.Ultimateinsurancesystem.com/specialreport.htm
Go forth and
prosper,
P.S.
Now is the time to buy your
lists and get your mailing ready
for 2008. If you thing your
going to double your income in
2008 doing exactly what you did
in 2007... you're crazy.
Creator of the "3-Step Postcard
System";
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
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INSURANCE Agents who would
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