“Agent Averages 56 Leads a Month Using 3-Step Postcard System"

Plus:  7 Tips for Successful Postcard Mailing

The headline is from one of our members who has been implementing our "3-Step Postcard System" for a number of months. He uses one of our niche marketing postcards a list of CD, IRA Holders and affluent widows to drip on these prospect on a regular basis. 

Postcard Insurance marketing doesn't get as much 'air time' as other methods of direct marketing, but is nonetheless a very useful and cost-effective form of direct marketing.

It has one major benefit over direct mail. There's no action required by the recipient prior to being able to read the offer. Direct mail sales letters inside sealed envelopes are at a major disadvantage compared to postcards. A large number of mailed letters never get opened, whereas a postcard at least has the chance of a quick skim before being trashed.

The disadvantage of a postcard is its size. It's a challenge to fit an eye-catching image plus the associated sales message onto the constrained printing area of a postcard. It requires a high impact marketing message to entice action for any type of direct marketing campaign - but in the case of postcard marketing, the message has to fit in a very small space.  We have over 30 different postcards you can use in our postcard marketing system.

Don't discount postcard marketing. Through adopting a few innovative approaches to constructing your marketing offer, and designing the overall 'flow' of your marketing campaign, you could be surprised with the return of investment postcard marketing can deliver.

To help you learn more on this useful medium of direct marketing, we've assembled a special report on "How a Lazy Agent Made $132,126 in 7 Months using our "3-Step Postcard System" number  to help you better understand and be able to add postcard marketing to your arsenal of marketing strategies.

Click here for special report.

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.

The following 7 tips will help you get the maximum response from postcards at the lowest cost.

Tip 1: Focus on the Mailing List

Make sure your postcards go to prospects likely to be interested in your offer …and who also have a proven history of acting on offers that interest them.

For example, choose a good qualified list that focuses on your niche market.  If your selling annuities I suggest a list of wealthy seniors who own a home valued at over $200,000.  I also like to use a list of CD Holders.

Tip 2: Be a Friend

Set up your postcard to look at first glance like a message from a friend instead of like a magazine ad printed on a postcard. It will boost the number of replies you get.

A postcard that looks like a friendly message produces a pleasant emotional reaction from readers instead of the harsh emotional reaction most people have to advertising.

Tip 3: Ditch the Sales Pitch

Don't try to close sales directly from your postcard. You don't have enough space to provide all the information most prospects need to make a buying decision. Instead, use your postcard to generate sales inquiries.

Begin your postcard by briefly stating the major benefit(s) you offer. Then use the remainder of your postcard to motivate readers to get more information from a source where you can close sales …such as at your web site or from a phone number they can call.

Tip 4: Get Right to the Point

Postcards are delivered "ready to read". Take advantage of this. Get right to the point to capture the reader's attention immediately. This makes it difficult for prospects to avoid reading your postcard - especially if your entire message is brief and easy to read.

Tip 5: Go First Class

Send your postcards by First Class Mail. It costs only 26 cents in the US if make them at least 3 1/2 by 5 inches but not over 4 1/4 by 6 inches.

This gives you all the benefits of First Class Mail for just a few cents more than Standard Mail ("bulk rate mail") …and it produces a lot more replies.  We can help you with your postcard mailings.  In fact we have a source for members you can use that will have your postcard on auto pilot.

Tip 6: Watch Your Timing

Send your postcards so they arrive on Tuesday or Wednesday. The volume of mail delivered in the US on those days is usually light and your postcards won't have to compete with a lot of other mail delivered at the same time.

Try to avoid having your postcards delivered on Monday. It's usually the biggest mail delivery day of the week and a very busy day for most people.

Tip 7: Economize on Designing and Printing

Don't spend a lot to design and print your postcards. Using an elegant layout with colorful graphics can be expensive and it rarely improves your reply rate - unless you are selling those services.

Simple postcards designed to look like a message from a friend can be printed on your own computer for only 1 or 2 cents per card …or you can have a commercial printer do the job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your web site or generate a flood of new sales leads - send postcards. And be sure to follow the 7 tips revealed in this article to get the maximum response to your postcards for the lowest cost.

Over the years I have developed over 30 postcards that have been very successful for our members who implement our "3-Step Postcard System."

Postcards Make It Rain Referrals

    One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.

One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks.

I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.

One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services…but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.

If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.

Please call me to discuss how using postcards can add qualified prospects to your marketing campaign. Call 435-563-4749 for marketing help.

Russ Jones

Creator of the "3-Step Postcard System"

Http://www.3-steppostcardsystem.com

P.S. I have a great list broker you can use for your postcard mailing.  Give me a call.

 P.S.S. If your current marketing campaign STINKS...give me a call...I can help you.