How To Beat A Slump Using Insurance Leads - Annuity Leads Postcards

I've found the best way to avoid a slump is to increase your marketing budget. In other words, invest more money in yourself and your  marketing campaign.

Remember, getting new clients is not an expense, but an investment in your business.

Such a novel idea!

How To Become A Winner and Not a Loser When it Comes to Marketing

Winners make decisions and take ACTION when they see an opportunity. They also follow examples of other successful people because it's more efficient than learning the hard way. I was speaking to one of our members the other day and he indicated that this will be his best year ever. He went on to say that he has found by mailing at least 1,000 postcards every week that the law of averages work in his favor. He feels that he is on target to write over 6 Million in annuity sales this year.

He went on to say that he works our  lists of CD, IRA Holders and also affluent widows. The majority of his business comes from these niche markets.

Another member from Illinois told me he wrote over $93,000 in November.  Now that's not production, but commissions.  Again, he told me he drips on a list of IRA and 401K holders every month with postcards and our prospecting and client newsletter.

Of course, I speak with countless other agents during the week who are struggling just to pay their mortgage. The difference is clear...they have no marketing system and they wouldn't  spend $200 a week on marketing if they had to.

I've found that most "Top Producer's Agent" wannabe's resist this first step of investing in themselves and their marketing campaign.  I hear it all the time...If I could only get in front of people I could sell them.  Of course you could!  That's how every business in America is based on.  Get enough people coming into the store and they will make sales.  However, it all starts with building client loyalty  and spending money on advertising and marketing.  It's like their frozen at the edge of the pool, terrified of jumping in...but needing to. Desperately needing to.

It's okay to be scared of putting your hard earned money at risk.

Taking those first few step to being a Multi-Million $$$ Producer can be terrifying, if you're not used to it. I remember back in the old days when I was building an Insurance Agency in the Final Expense Market I used my credit card to pay for two of my sub agents leads. Can you imagine using your credit card a couple lazy agents. Agents who didn't have enough faith in their sales ability to invest their own money in themselves.  However, I've been known for eating risk for breakfast.

Of course, after I generated the leads for these agents they would call the prospect on the phone and lose 60% to not interested or mail me information responses.  I then would take those leads and go directly out to the house and give presentations to 75% of them.  It's amazing what you'll do when you put your money on the line.

You just have to step up to the plate on spending money on your marketing campaign. You can start small and as you make commissions take a portion of those profits and re invest in your marketing campaign. I suggest taking 30% of your commissions when you start and re invest in more lead generating.  In other words, just jump into the shallow end of the pool, and dog paddle around a little bit.

For many of you, even a mild decision to spend $200 to $300 per week on marketing is too much. Many agents fear it will be like crack Cocaine--take one hit, and you wake up six years later in jail.

But it's not like that at all.

For example, I know two agents, one who writes over 8 Million a year in annuities and the other agent writes over 10 Million in annuities.

What's their secret...They have no secret!

They both spend about the same on their marketing each month. They spend in the neighborhood of $2,000 to per month in mailing postcards. They average about 10 to 15 leads per week. Out of those leads they book 70% appointments per week and close an average of 1-2 annuity sales per week. Weekly annuity sales of about $100,000. You do the math and you can see the profit. They average a ROI of $7.00 for every $1.00 invested.

That's the secret between a wannabe "Top Producer" and an Insurance agent who is heading for a slump and finally ending up working or a better term (sliding their way) out of this business. That's it, I've just given you the most important marketing strategy I can give you and it didn't cost you thing!  However, I may have hurt your ego or feelings and I'm sorry! You're probably saying that's un-American.  I know I feel your pain... the truth does hurt!  For example I currently pay over $2500 per month just to pay for key words from the Internet to advertising my marketing course.  Yes, up to $4.00 per click for site seeing agents who are just surfing the net.  However, the ROI is will worth it.

Believe it or not I still have prospective members out their that won't spend a lousy $387 for my marketing course that took me over 2,000 hours to develop and tested over the last 20 years. The chances of these agents ever making it in this business is almost zero.

 I often tell agents that I could come to their town and start selling annuities within two weeks using my "3-Step Postcard System™"  and before long be writing $100,000 per week in annuities.  I don't have enough energy nor the desire at my age to write $200,000 a week in annuities.

However, the key is a good list of CD, IRA Holders and affluent widows. I would also be using my personal touch postcards.  check it out at http://www.personaltouchpostcards.com

In addition, you really don't need a lot of time nor money to start a winning marketing campaign. I reveal in details in my marketing course countless strategies you can use to make a major impact on your income.  Many can be implemented on a shoestring budget.

The basics of killer marketing are, and always have been, pretty simple.

Again, let me repeat this truism, the difference between a low producing agent and a "Top Producer" is they have their pipeline chocked with leads like a python trying to swallow an Amtrak dining car.

As I was writing this newsletter I had a call from a member whom I've known for years. He is in his late 70's, nearsighted and has an severe arthritic problem and he told me that the dripping of postcards on his prospects WORKS. He wrote over $300,000 in annuities last month.

 

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