“Life Insurance Leads Isn’t Everything – There’s Also Diamonds"

Get the whole story in a hot new Free Insurance leads Special Report!

"How You Can Quickly and Easily Double Your Insurance leads Income in 90 Days...Plus Receive $3,686 In Bonuses along with a Double Your Money Back Guarantee!" Go to the bottom of page after you read this newsletter for more information.

Dear Insurance Professional,

There are only three places on this planet where you can find naturally occurring diamonds. Those three places include Kimberly, South Africa, the Yakutsk area of Siberia, Russia, and a 20 acre crater in Murfreesboro, Arkansas.

The two largest of these sites, the ones in South Africa and Russia, are pretty much controlled by the DE Beers Diamond Cartel, and trespassers or uninvited guests to the mining area are met with a “shoot first, ask questions later” policy.  This is done to discourage unsanctioned mining.  (And the policy is quite effective.)

The only remaining diamond mining area, the one called Crater of Diamonds in Murfreesboro, Arkansas, is a state park, and tourists are actually encouraged to come and search the mines for diamonds (after paying a $10 admission fee).

Murfreesboro is about an hour drive from my marketing friend, Bill Myers.  Bill talks about going to this park twice to try his luck.  He didn’t find a diamond either visit (he only stayed about an hour), but in both cases he saw other people who found diamonds.  And that wasn’t too unusual, because according to records kept at the mine…

More Than 70,000 Diamonds Have Been Found By Visitors Since 1906.

Now, it is true that most of the diamonds are rather small, ranging in size from 1/8 to 2 carats.  But Bill said bigger diamonds have been found, even one the size of a golf ball, of over 40 carats!  Yet, even with unlimited access to the mine (for the $10 daily fee), most visitors don’t find diamonds.  The reason is They Don’t Know What They Are Looking For!  See, most visitors look for the kind of diamonds they see in jewelry stores: brilliantly sparkling, multi-faceted, cut gemstones.  And the truth is, you won’t find this kind of diamond at the mine in Murfreesboro.  Nor will you find such stones at the diamond mines in South Africa or Russia.  That’s because raw diamonds don’t look like the kind of diamonds you see in jewelry stores.  Raw diamonds are usually oily, dull looking stones of no particular interest.  And if you saw one and didn’t know what it was you probably wouldn’t bother picking it up.

That is what happens at the Murfreesboro mine.  Tourists are free to pick up and keep all the diamonds they can find.  However, since most are looking for the jewelry store diamond, most leave empty-handed.  There are a lot of diamonds, almost everywhere you look.  And people who know what to look for… Usually Find Diamonds!

In fact, many of the area’s residents, especially the farmers who work the nearby fields, have pouches full of diamonds they’ve found.  It is not unusual to find a local mechanic or gas station attendant who has a pocket full of diamonds he’s picked up over the years.  The secret is simple knowing what to look for.

Look Internally First

If you ask a group of insurance agents to list their most important assets, they might write down their car, office, insurance company, and computer.  Many agents would never get around to listing their clients!  And yet, that IS their most important asset.

For example, I could literally close my office today, turn off my phones, and the lights…and if I had my list of clients, I would be back in business tomorrow!

I need to tell you right now that there is something else even more important here.

Let me ask you a question: How much do you think your current client base is “worth” to you?  If I offered to buy your client base, what would be your asking price?

If you said, “Oh maybe $150,000” you may be getting the message of how important your client base can be to you in regards to marketing our alternative product to this list of people.

Let’s dig deeper into your list.  Do you reap the riches this client base actually contains?  Do you constantly communicate with your client via letters, postcards, bulletins and quarterly newsletters?  Do you offer them other products or services that relate to your insurance business?  In other words, do you MAXIMIZE THE LIFETIME VALUE OF YOUR CLIENTS? Check out are

I know one agent who focused on the 25 to 35 clients he had sold annuities to in the past.  He went back to see all of them and offered one of our alternative products that paid 10.75% annual yield versus their annuity that only paid 5% in the second year.  The end result, he wrote more than $1,000,000 in new business and increased his income last year by $140,000 - not bad for a few months work.  You see, he already had the clients and they trusted his judgment.  When he offered them a product they wanted, it was just a matter of filling out the application and rolling the money over.  This agent did no external marketing.  It was what I call reworking his client base as “internal marketing.”

I know another agent who had just one client who had $400,000 in CDs with him and also $150,000 in annuity business.  This agent showed his one client our product that pays 14% annual yield and she couldn’t get to the bank and insurance company fast enough to roll the total amount into this product.  Net result from this “internal marketing” was $38,500 in commissions on one client alone.  Unfortunately, I believe this agent only had one good client.

I recently read Russell Conwell’s classic book, “Acres of Diamonds” again.  He talks about how people always see the grass as greener in someone else’s pasture.

You must understand this:

MANY AGENTS SPEND THOUSANDS OF DOLLARS IN ADVERTISING, MARKETING, GOODWILL, REPORTS AND TIME WITH PAST CLIENTS!  YOU NEED TO REWORK INTERNAL CLIENTS EXHAUSTIBLY, REPEATEDLY, AND RELENTLESSLY… BEFORE YOU SPEND ANOTHER DIME ON MARKETING TO THE ‘EXTERNAL’ WORLD TO FIND NEW CLIENTS!

Do you realize that YOU have your own “acre of diamonds” sitting in your insurance business?  Have you really harvested the client base you presently have?

The first major marketing task is to rework your old list of clients even if you haven’t contacted them in years.  If you don’t have a client base, you can find another agent who has a large client base and pay him a fee for every financial product you sell.

In the next few marketing secrets, I’ll reveal how you can systematically reap the bounty from your existing clients so you are maximizing your marketing dollars.

Spending marketing dollars on past clients is eight times more cost effective than going out into the cold, difficult mass marketplace where you’re competing with everyone else for prospect’s attention.

I’ll show you in the following pages how to increase your income by 10%, 25%, 50% or more in the next few months just by systematically reworking your existing clients.

To better understand the process of obtaining new clients, let’s take a look at how much it really costs you to obtain new clients.

You probably spent hundreds of dollars in marketing to find that client.  You probably spent hours and energy building rapport and goodwill with that client.  You also have overhead costs of running your business whether or not they ever come back!

In reality, you may have really spent $100 or even $500 in real cost to acquire each new client!  That’s a lot of money!  And yet, you only treat them on a one time basis.  You don’t constantly communicate with them.  You fail to get them scheduled to show them additional products.  You fail to check on them.  You fail to see if they have friends or family that need your help, etc.  Remember, this only costs you a stamp or phone call to rework an existing client.

Now that’s efficient and effective marketing!

Let’s move now to our next technique, where I’ll give you a specific, detailed step by step system to begin harvesting the wealth that is sitting idle in your own backyard!

Start Digging For Those Diamonds

The first step is to compile your “Master List.”  You will use this over and over again.  Please don’t pass over this important step.  Everything we do in internal marketing centers on this master list of your existing clients.

Make a list of every one of your clients.  Check their address to see if it is current.  You can do this by mailing out one of our sample postcards with an Address Change Requested.  The only names you may want to delete are those who have moved out of the area.  When you’re finished, you will have a complete list of all of your clients.  This now becomes your “Master List.”

If you own a computer, I suggest you put this list in your computer so you can print out labels for postcards and personalized letters to each client.

This will become vitally important once I teach you about our external marketing campaign.

What we are beginning to create is a marketing system.  Imagine it as giant pillars that are holding up your marketing campaign.

The internal marketing system is just one pillar.  As we go through this course I’ll give you a number of other pillars that will build your business.  Many agents have just one marketing pillar and if something goes wrong, they’re dead.  I hope you’re starting to see the big picture that I plan on painting for you.

We need to harvest the bounty that is laying idle in your internal marketing before we can make our external marketing work its wallet fattening magic for us!

Your master list is step one to waging our internal marketing campaign!

How To Turn Lost Clients Into A Pot Of Gold!

I know one insurance agent who made an extra $14,000 in commissions in just one week by using this strategy.  If you’re short on cash, or even if you’re not, this is one of the first things you should do in your pursuit of increasing your income by 50 percent.

What we’re going to do is take all of our old clients and use the following direct mail letter to get them to call you immediately.

Here’s the marketing strategy we’re going to use.

You’re going to send EVERY person on your list a powerful letter, called the “OOPS WE GOOFED” letter.  You will really be making an emotional impact with this letter on hundreds of clients you haven’t seen for a while.

Most of the marketing techniques you will learn from our company are direct response techniques for marketing.

Direct response marketing is the most immediate, results-producing form of marketing you can use.  It is a direct letter, ad or phone call that gets the reader to pick up the phone and take action.

Direct response marketing is about producing immediate and measurable results.  The following letter is designed to get immediate results.

You’re going to mail every person on your list a letter.  Make sure you leave a lot of white space to make it easy to read.  This letter is written with short paragraphs, and it’s written in a very personalized style.

Here’s the sample letter:

Oops, I Think We Goofed!

Dear Client,

I’m very troubled, Mr. Smith.  You were a valued client of mine and I haven’t heard from you for many months.  I truly would like to know the reason why.  Either I offended you, or maybe you were dissatisfied with the work I did.  Or maybe you are in a financial product that pays 12% APR.

In short, there must be some problem, and I’m very concerned.

The first thing I want you to know is that if I have in any way offended you or dissatisfied you, I would like to make it right.

If that means I have to give you financial advice for free, or whatever it takes for me to regain your trust, I’m willing.  And if you don’t have the money to look at some of our new financial products, that’s okay too.  I want you to know that I want to be of service to you.  Why do I do that?

Please understand, getting paid is not as important to me at this moment as taking care of your financial needs immediately.

I guess I’m just writing to tell you that I value you, and I want to offer my services to you FREE.

Here’s what I want you to do.  First of all, I want you to call my office and talk to Kathy when you get this letter.  My number is (000) 000-0000.  I want you to schedule an appointment to come in immediately!  I’m very concerned about you, and don’t want you to put this off.  I will make sure she gets you into my schedule so we can show you some of our new exciting products, especially the one that pays you 16% APR.  But you need to call me right away to get the special information I have for you.

 I look forward to seeing you very soon – and I’m glad to have you back!  Your financial future looks a whole lot brighter.

Sincerely,
    

The Secret Multipliers

These multipliers are virtually unheard of or unused outside of very small marketing circles.  It turns out that the multipliers have been used for years, but for some reason are virtually unheard of by most insurance agents.  While I didn’t invent the multipliers, you will be able to create almost any level of growth you desire in your business once you fully understand them.

If you are having financial problems, using this formula is the quickest, easiest, safest way I know to boost your income by more than 50%, or even over 100%, almost overnight. 

It’s hard to believe, judging by the mind-numbing number of complicated business theories out there.  But when you get right down to it, there are three ways – and only three ways – to build your business.  You can:

·        GET MORE CUSTOMERS (INCREASE YOUR CUSTOMER BASE)

·        GET MORE ORDERS FROM EACH CUSTOMER (INCREASE YOUR CUSTOMER BUYING FREQUENCY)

·        GET BIGGER ORDERS FROM EACH CUSTOMER (INCREASE YOUR CUSTOMER’S AVERAGE REVENUE)

Most insurance agents spend the vast majority of their time, energy, and money on ineffective advertising to try to increase just the first category – “Get more customers.”  Am I right?

Most insurance agents spend a small fortune to try to get a single new client. Then they move on.

That’s the most inefficient, wasteful thing you can do!

Now let’s consider what would happen if you spent equal amounts of time, money, and energy not on getting more clients, but focusing on increasing the dollar amount they spent every time they bought a new product from you.

I’ll tell you what would happen: Your business and income would take quantum leaps in profits

Allow me to demonstrate…

How To Make 3 Small Improvements That Will More Than Double Your Income!

Let’s suppose you normally write 100 new life policies per year with an average life premium of $1,000 per case.  Also let’s suppose you have 500 clients on the books.  Now, using the multiplier system, you increase the following by 25%: the number of new clients you write, sales from existing clients, and your premiums.  I know these may not be your numbers, but let’s use this example to illustrate the math.

Using the Secret Multipliers Formula, let’s calculate how much more business you would write before this 25% increase.

Secret Multipliers Formula

Get More Clients  X  Get More Sales/Current clients  X  Get Bigger Premiums  =  Your Total Premium.

Now, let’s see what we can do with some of our marketing techniques and secrets.  Agents’ income has often doubled, tripled or quadrupled when they apply the secrets found in our marketing course.

Suppose you start using some of our powerful marketing secrets that gets results, and let’s say they only bring you a 25% improvement in the number of new clients over the course of a year. That means instead of having 100 new clients per year, you now have 125.  I really believe that is very conservative and can easily be reached over the course of a year.

Let’s go to the second part of our formula, and let’s say you use just one of the secrets I’ll teach to increase sales per existing clients.  Again, let’s be conservative and say we only increase that by 25% over the course of a year.  If you have 500 clients and you sell 25% of them a new product, you now have another 125 policies.  I’m sure many of them would be prospects for an alternative investment product.

Finally, using one of the many secrets I teach to increase average size premium, you get them to spend 25% more.  Instead of $1,000 annual premium you sell $1,250.  (This is very realistic-- one secret here is to round up your premium. For example, if it is $1,350 you automatically quote $1,500).  Remember, you can always go down on your premium if the client can’t afford it.

Now, you’ve made three, 25% improvements, in each of the three categories of the Secret Multiplier Formula.  How much has your business grown?  Would you expect a 25% increase in revenues?  Or have you grown by 99%?  Which one would you choose?

None of the above are correct!  Your premiums have gone from $100,000 to more than $312,500. In this example you would have more than doubled your revenues.  In fact, you would have realized a 212% increase from making these three changes. 

Do you realize you have more than DOUBLED your revenues?  And you haven’t done anything really dramatic, unusual or unique to accomplish this increase.  You’re just using the secrets and techniques you’ve learned in our material.

Here’s how you’ve grown so much using the Secret Multiplier Formula:

Get More Clients  X  Get More Sales/Current Clients  X  Get Bigger Premiums  =  Your Total  Premium

             125                             500 X 25% = 125                            $1,250                           $312,500

          Clients                       Policies/Clients/Year             Premium Amounts             Total Premium

Now, here’s the most interesting part.  After you have read and studied our marketing course, it’s far more likely that you’ll at least double each of these multipliers.  In any case, do you have any idea how large your business would be?  In fact, your premiums would shoot up to $800,000 per year, a 700% increase!

That’s how you can double, triple or even quadruple your income in the first 12 months of using our marketing techniques.

I hope you’ll study this formula again and again, because as you study our marketing course you will find dozens of ways to increase your business exponentially.  Once you understand these three multipliers, you can focus your attention as intense as a laser beam to start increasing your income to unbelievable new levels.