Now let me give you 7 Insurance leads-Annuity leads Marketing and Sales Techniques that will help you to double your income in the next 90 days…GUARANTEED.

1.  YOUR CURRENT CLIENT LIST IS THE BEST-The very best list you have is from your current clients who you have sold one or more financial products.  The reason is these people have already bought from you.  They  trust you enough to buy your product and services.

I know from years of experience that four things are guaranteed when it comes to our business.

• The leads from interested parties are better than anything else.
• No matter how interested someone is in our services they rarely call us. (It’s an amazing thing, most people don’t- or, worse, won’t-see the forest for the trees when it comes to things financial. Some people will devote more time going over their supermarket receipts to make sure they haven’t been overcharged a few dollars than they’ll spend keeping their life savings from becoming a windfall for Uncle Sam.
• If you continually mail your prospects and clients a postcard, letter, flyer or monthly newsletter you will see your business grow quickly.
• If you do a follow up on your postcards and letters via the phone you will see your appointments go up.

I also developed a phone script on a Medicare update that will get most agents an 80% appointment rate with widows.  I also, have a script that was developed by a young man in California who has his college son dial a 100 numbers per day of people who have received his postcards.   He asks if they would be receptive to receiving a Free Report on how to receive tax deferred income on their investments.  He then sends out a package that contains the following:  A dynamite sales letter, annuity brochure from his Insurance Company, one of our free reports, an illustration that shows the difference between Bond, CD’s, Money Markets, and Annuities and finally a testimonial sheet.  He has an excellent follow up script he uses to secure appointments.  One week he had 21 people request his information and he wrote over $270,000 in annuity premium.  You can find this script and letter on the second CD in the “Ultimate Lazy  Agent Marketing System.”

In addition, he pays his son $10.00 per hour plus a bonus and he works 2-3 hours a day, four days a week.  Let me tell you, if you can find a good marketing assistant who can work from her home or your office and dial 400 phone numbers of people who received your postcards or letters she or he will be worth her weight in GOLD.  I go into great detail about marketing assistants in my “Marketing Secrets and Strategies Workbook.”

Let me give you just one classified ad I used that had my phone ringing off the hook. 

Remember, I live in an area in Utah that has 25,000 college students.

Help Wanted Section

Part Time Marketing Assistant Wanted for Busy Marketing Office.  Must have good phone skills and self starter.  $8.00 hour plus bonuses based on your success.  Work from home if required.  Call Russ at 435-563-4749

I had so many people call on this ad I thought I should set up a telemarketing room for generating leads for agents.  Then I realized I only need one good marketing assistant and didn’t want to complicate my life.

2. HOW TO GENERATE INSURANCE LEADS DAILY- I had an agent recently call me and in our conversation ask me, “When is the best time to be looking for leads?”  I told him right now and all the time.

No matter if your company gives you leads or how successful you are, don’t put off lead generation for a later day.  By the time you need leads again it may be too late.

I’ve been telling agents for years that you need to be cultivating high quality leads everyday of the week.

By developing a clear postcard or letter marketing campaign, it will give you large numbers of quality leads and will greatly contribute to making you more money...

If you wait until you need leads you will be too hungry for them and maybe even a little desperate for the business.

You may not be as selective and discerning as you should be.  You may very well end up trying to do business with people that have very little money. Can you imagine that!

Have you ever gone shopping to the grocery store when you’re hungry?  When you get to the checkout counter you will have a whole lot of junk food you really don’t need.  Compare this when you shop when you’re not hungry. 

Don’t wait until you need leads to look for them.  Get as many leads now while you can, while your mind is clear.  Don’t wait until you’re starving for leads. Start using the “3-Step Postcard System™” along with dozens of other marketing strategies you will find in our marketing system.

3. LAZY AGENT INSURANCE LEADS-ANNUITY LEADS MAILING TECHNIQUE- Many agents ask me how I have done my postcard mailing in the past.  I would mail out a 1,000 postcards per week and I mail it to a list of people age 60-78 with incomes over $50,000.  (My list broker did a survey and found that 80% of the people between ages 55-78 and incomes over $50,000 had CD’s. Warning: Make sure you’re using an honest list broker that cleans their list monthly and will not stuff your counts with low income and over age people.  Yes, there are dishonest list brokers who will have you spending your hard earned money chasing people with incomes under $15,000 and over 90 years old.) I’ve been burned before by these people.  I finally, have an honest list broker I would recommend to anyone. 

I have agreements with Kinko’s and Staples in my town that if I provide the 67lb color card stock that they will print for 3 cents per side.  They will usually charge $5.00 to cut the postcards.  What I usually do is go to Staples at 8:00 AM and buy the Goldenrod, Yellow or Pink 67 lb card stock and take my original that’s on  8.5” X 11” paper that has 4 postcards and have them printed and cut.  I’ll come back later in the day and pick them up. 

Then I take them home and have my daughter print the addresses on the postcards using Microsoft Word Mailing program, which you can find in the “Tools.” on your desktop.

I can also buy a roll of 100 stamps for $23.  My daughter can put 100 stamps on the postcards in seven minutes. So, we can  print a 1,000 postcards, print addresses and place the stamps on them in about 3 hours.   That’s it, not a big deal, didn’t take much time nor did it require a mailing house to do it.  I’m amazed of the countless insurance agents who call me and don’t know the first thing about how to do postcards or letters.

I do have a source that will print mail, address and mail them out for only $293.00 per thousand.  Plus, they will go out within 48 hours.  They require you to give them the sample postcard, list and credit card.    Check out my marketing course for details.

4. HOW TO USE ONE OF MY 25 POSTCARDS-You will find in my course the “Ultimate Lazy Agent Marketing System” over 25 postcards that are ready for you to use along with the reports.  Just go to www.Ultimateinsurancesystem.com/specialreport.htm    for details.

 If you’ve already bought my “Lazy Agent Marketing System” you need to revisit the postcard section because they do work if you continually drip on quality prospects in your area.

In fact, statistics from direct mail houses show that 40% of all Insurance Agents only mail to a prospect one time.  In addition, 25% will do it twice.  I suggest you contact your prospect continually. In other words, I would mail a postcard every four to six weeks, and then do another one and on the third sequence either do a one page 8.5”X11” newsletter with your picture on it or have your marketing assistant do a follow up phone call.

Here’s a very simple approach.

5.  HOW TO SPENT MORE TIME IN FRONT OF PROSPECTS- Do you know what the average weekly time an agent spends in front of prospects selling?   The average sales person is in front of prospects selling only 8 hours a week. Now let me ask you a personal question.  How many hours do you spend in front of prospects weekly?  You may have no idea or do not even keep track.  I was just at the Life Insurance Selling Conference in Illinois and one of the speakers who made over $200,000 in commissions doing selling annuities last month spends an average of 17 hours a week in front of prospects. 

Let me just tell you that if you’re not selling annuities as part of your sales system you are not living up to your full potential. The top financial advisors in the country that make over a million dollars in our business sell annuities.  In fact we have developed a brand new “Mother of All Systems Platinum Plan” that is designed especially for seniors. You can learn the secrets and marketing techniques that one agent uses to write over 10 Million in annuities every year.  Check out the  two pages of this newsletter for details.

6. MILLION DOLLAR REFERRAL TECHNIQUE-Million dollar sales agents seek process all the time-they even look for leads during the sales prospects. I was just reading an excellent book on selling called “The Ultimate Selling Power” by Donald Moine, PH.D and Ken Lloyd, PH. D talk about this concept. 

Upon completion of the sale a good salespeople will ask the customer if she knows anyone else who could use their product or services.  Sales superstars often ask for, and receive, those leads even before a sale has been consummated!  

Here is an example of how one of the top sales and marketing minds in the U.S. accomplishes this.

Tom Gau, MBA, CFP, CPA is one of the most successful financial planners in the world today.  Tom is not just a millionaire, he makes millions of dollars each year in income by helping his clients slash their taxes and increase their investment returns.  In his very first meeting with a new client (before anything has been sold), Tom will say, “I am paid in two ways;   One is a very small money management fee, the other is that when I do an outstanding job for my clients, they tell their friends about me.  If I do a truly outstanding job for you, is there any reason you would not want a few of your friends or relative to know about the benefits I offer?”

What can a person say?  Because they want the best for their friends and relatives, they have to recommend Tom Gau.  Tom has said that the average client gives him five or six high quality referrals over the course of a few months.  Even more remarkable is that Tom Gaus powerful lead generation strategy costs him virtually nothing.  He simply tells clients in the very first meeting that he expects leads when he does a great job. Clients are happy to supply those leads.  It is not by accident that Tom Gau built his assets under management to nearly $500 million.

In another chapter in the “Ultimate Selling Power” book I discovered another brilliant concept.  We should believe in the value YOU bring to the Table.  I know you don’t have skills to take care for a life-threatening illness.  However, you can be proud, excited and passionate about what you are offering?  If you can find the most appropriate and powerful product and services for young people or older families, if you can help them diversify their holdings, reduce risk, enhance returns, lower their taxes, avoid hidden fees, pay off mortgages early, fund the kid’s college education, and retire early and rich over 25 years, you can turn a $100,000 net worth into a $5 million net worth family.

Through all of these solutions combined with second-to-die life insurance policies, Equity Index annuities, and Stretch IRA, some of our agents and financial advisors have been able to turn $1 Million net worth families into $20 million net worth families. How can you not get excited and passionate about that?  YOU can make a difference!

If you can help families and individuals accomplish their goals, you can accomplish miracles. However, as great as these products, services, and solutions are, people still have to be sold on them.

7. STOP PUSHING PRODUCTS-You need to throw out the ugly suit of pushing products and start building relationship with your prospects building a direct response monthly relationship with your existing clients.

• Stop selling products, interest rates, yield features.
• Find what your prospect wants – build a service.
• Sell financial needs – safety of principle.
• Can you answer why a prospect should do business with you, above any other options, including doing nothing, or whatever I’m doing NOW?
• You need to be a builder of Relationship with your clients and prospects.

You need to build a USP for yourself.  For instance:

• I help clients create wealth and protect their principal and assets from greedy attorneys and the IRS.
• I save people thousands in taxes and other financial expenses that they overpay.
• We get money for business owners using little known secrets that your banker doesn’t want you to know about.
• I give people a Money Personality Profile that shows them why there are almost always blowing thousands of dollars a year.
• I show people how to save thousands of dollars in taxes and beat this new tax laws…totally legally!
• I show people with net worth over 2 Million how to completely protect themselves from losing their assets to lawsuits.

Thing of your business as a wagon wheel with spokes and the hub is the base. If you only have two spokes and one breaks your in trouble.  However if you have at least 10 spokes and one breaks it won’t be a problem.  That’s what you want your Insurance marketing business to have. You need to have systems in place for building referrals, current clients, center of influences, postcards, telemarketing, newspaper ads, etc.   I highly recommend you start out 2005 with mailing out at least 1,000 postcards per week using our “3-Step Postcard Systems.™”

Check out the latest postcard I wrote for an agent:

Dentist Campaign Users

            Although written for dentists, this ad can be used for physicians, chiropractors, podiatrists, etc.  You will only have to change the language to target your specific audience.  This should be mailed directly to your target market.  Because there are few of these people, it would be a waste of your money to run it in a local newspaper.