Before you go on another insurance appointment…

Discover Eight Golden Insurance Marketing Strategies that will  Build You an Automatic  Six-Figure Income in 12 Months or Less…GUARANTEED!

In this issue you will learn how to use Eight Golden “Slam Dunk” Insurance Marketing Strategies to help fatten your wallet with little or no cost!

Dear agent:

Have you ever been inside a real prison?  I had an opportunity a while  back to visit Alcatraz Prison in San Francisco.  I can tell you, nothing you have seen on television can prepare you for the real thing.  As I was touring the inside of those prison walls I felt the fear, depression, and powerlessness that prisoners feel in that environment.  There are millions of prisoners enduring that environment everyday.

But that is a small number compared to the millions of people who might as well be in such a prison as a result of the little joy and satisfaction they are receiving from life.  I believe people build their own prisons.  These people’s “private prison” block walls are constructed of complaints and resentment, the mortar from excuses, and the bars are constructed from pessimism and procrastination.

I remember a story of a blind man who was one of the top producers in a sales organization.  He was not blind from birth, but had lost his sight in his late teen years.  His favorite pastime was to wash and wax his car at ten or eleven o’clock at night; it did not matter to him, but it bugged his neighbors.  He had no bitterness or self-pity for himself.  He had learned by talking to other blind individuals that the lack of sight ruined their lives.  They built little prisons for themselves and locked themselves in.  However, he was determined not to let that happen.  He became a real winner in life.

This brings us to our first golden “Slam Dunk” insurance marketing principle.

The first golden insurance marketing strategy is to take control of your life by writing down your goals.  In fact, you need to write 101 goals or more.  Here are four principles you need to follow in regards to your goals. First, figure out what you want in life and from your business.  Let your mind wonder like a twelve-year-old boy or girl and write down a minimum of 101 goals that you would like to accomplish over the next 50 years. You see, the moment you write down your 50-year plan, your subconscious starts working on it.  Second, you need to write it down on a 3 by 5 card.  Get your priorities in order by doing your own financial plan. Look at it at least 4 times a day.  Make sure you sign the card, and get someone important in your life to sign it also.  Then look at it before breakfast, lunch, dinner and before you go to bed.  Third, you need to visualize whatever you want in life and from your business. Put your biggest goals on your mirror where you can see them while brushing your teeth or combing your hair.

The bottom line of these principles is the minute you write down your goals and put it on your mirror, it enters you subliminally.  Once it goes through the portals of your pupils and penetrates the 20 billion brain cells, it triggers a reaction that will show you how to accomplish your goals.  Thus it allows you to become a world class person and a top producer in your field.

The second golden insurance marketing strategy is investing in your own marketing process.  Not having a marketing plan and calendar is like entering the battlefield without a strategy to win the battle.  In other words, having the commander say, “ready, fire, and aim.”  This would not make sense would it?  I know countless agents who start every week not having any idea what they are going to do to generate business.  What you need to learn in “Slam Dunk” marketing is the more time, energy and imagination you put into the marketing process, the less cash you will have to invest.

            Marketing is a process.  It is not a straight line, it is a circle, it is like breathing.  You just don’t try it once and see how it works.  You must do it all the time.  The more you do it, the more it becomes part of your every day thinking process.  Another valuable tool you need is a twelve-month marketing calendar.  It should be loaded with “slam dunk” marketing principles that have proven themselves in the past for you.  If you need more help in this area contact our office and we can mail you information on our course titled, “Ultimate Lazy Agent Marketing System.”  It is packed with 157 money Producing marketing Strategies and Secrets.  Just go to our website and download the free report.

http://www.ultimateinsurancesystem.com/specialreport.htm

 Remember this important principle, stop talking about yourself, your product or your company in your marketing pieces.  Your prospects do not give a hoot about you, they only care about themselves.  Appeal to their interest when setting your marketing calendar and your frustrations will end in regards to not having a successful marketing program and plan.

The third golden insurance marketing strategy is having commitment.  All the great athletes of our time have one thing in common.  They have commitment to their sport.  What ever it takes for them to perform at the top of their sport they would do.  It is the same with your marketing campaign.  The reality is brilliant marketing without commitment does not work nearly as well as mediocre marketing with commitment.  Slam-dunk marketers try to come up with brilliant marketing systems and then commit to them.  By having commitment you will find ways to make your marketing work for you.  Commitment is the backbone to almost everything that is successful today.  So hang in there!

The fourth golden insurance marketing strategy  is generosity.  The top agents do not think about what they can take from a prospect or client.  They think of what they can give.  They think about what free financial service they can give; they offer free advice.  They think about what they can give away.  Top producers learn that the more service they give, the more they get.  The word selling, comes from a Danish word, it means “to serve.”  And obviously, “The greatest amongst you serves the most, thus receiving the greatest rewards.”  Napoleon Hill said, “the quantity of service plus the quality of service, with a positive mental attitude equals unlimited compensation.”

The fifth golden insurance marketing strategy is an investment in you.  Start investing in yourself with self-improvement programs.  When you spend money on marketing, educational tapes, books, seminars in your field it is an investment.  I remember once investing in a marketing course that cost me over $400.  However, I discovered one marketing concept that I started using and that one concept made me over $200,000 in additional income over a three-year period.  It was a special postcard system that I currently use today.  Check out my website for details.  Now, let me ask you, how much did I really invest in that marketing course.  To make $250,000 a year, you should be investing $25,000 in yourself.

We are the only country in the world that offers self help books.  If you have not read the following books, you have to read them! Think and Grow Rich, by Napolean Hill.  Dale Carnegie’s How To win Friends and Influence People.  Og Mandino’s the Greatest Salesman in the World.  Steven Covey’s 7 Habits of Successful People.  These books are great stuff and they will change your life.  They are also available on cassette for your car while driving out to an appointment.

The sixth golden insurance marketing strategy is become a master storyteller.  One of my friends, a top insurance agent in Southern California, had countless emotional stories about people dying and how it effected their families.  He also told heart-warming stories of people who planned ahead and their families were financially set.  I am telling you, you have to become a master storyteller, and seller, and memorize your stories.  You need to record them and have someone critique them.  You need to record the best people’s sales stuff and constantly learn from these people.

The seventh golden insurance marketing strategy is to have a mastermind partner.  One of the number one things insurance agents lack is a coach, or mastermind partner that is as good as they are, or hopefully better at doing the business.  You need to compete with people that are better than you are in the insurance business.  This alliance will help you get an upper hand on not only your business, but also your competition.  You need to find someone who is dependable and willing to share moneymaking strategies. Buy them gifts to make them feel obligated to give you advice.  In many cases by lining yourself with a mastermind partner he will force you to start thinking bigger than you have ever imagined.

The eighth golden insurance marketing strategy is to focus on a defined niche market.  You will find if you focus on a niche market like retiree’s, business people, accountants, attorney’s, or doctors, your cost for marketing goes down and your average commission goes up.  You can even become more specialized in these markets.  For instance you could focus in on RV owners within a 20-mile radius of your area.  These lists are available.  Or, you can focus in on people who not only have wealth, but they have also invested in alternative products.

For example we have access to a list of C.D. Holders, Mutual Fund and annuity Holders.  We can also help you get  Affluent Older Investors above fifty with a net worth over $500,000.  What you need to do is purchase a list of 1,000 to 2,000  C.D. Holders in your region  and start mailing out one of our 20 generating postcard.  Then start mailing these people every six weeks a new postcard until they respond to your postcard mailing.  You can also  use our “World Smallest Newsletter™.”

            It does not take a rocket scientist to determine this is one guaranteed way to add an additional $10,000 to your monthly income.  Therefore, you have just read eight golden principles that can lead you to a six-figure income.  However, these are just a small sample of what is currently available to you.  For more information on our “3-Step Postcard System” go to our website at www.ultimateinsurancesystem.com  

Yours for the good life and, higher response,

 Russ Jones

Your Senior Marketing Coach

Creator of the “3-Step Postcard System”

 P.S.  If you need some additional marketing ideas and strategies for 2008 give me a call at 435-563-4749 and let me help you with a game plan. Check out our

http://www.Ultimateinsurancesystem.com/specialreport.htm 

Go forth and prosper,

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