Dear Advisors and Planners:

Summary of chapter one in our new "3-Steps To Multi-Million Dollar Production" Marketing System.

If I were to tell you I would hand you a million dollars within four years if you put full effort into Insurance marketing, would you commit to doing it?   What if I were to tell you that your business would double, triple, or even QUADRUPLE year after year if you follow my simple formula?   Would you be less skeptic?!?   Would you put all commitment into learning and using it? 

Let me explain to you just how powerful this simple three step  tool is:  Since the last few years we have worked with our members we have generated millions of dollars in commissions just from using a very simple method of drip marketing!  

Even if you go into this half heartedly and end up getting only a handful of new clients and prospects you will still double your income in 90 days or less.  However, just getting a small handful wouldn’t touch its potential for you. It is PROVEN to build your insurance business to any size you desire.  This is not the new “magic pill” but a true business-building system.  We have continually done tests and know what works and what doesn’t.  You hold the best of the best marketing advise in your hands right now. 

This marketing system is just the beginning.  I am continuously working on and testing new marketing ideas and systems for my clients.  When I come across something that is capable of making you more money, I will share it with you.  However, I do believe this is honestly worth hundreds of thousands of dollars to you. 

My goal is to make you part of the top 5% Top producers.  Then, the KEEP you there with guidance and ideas you may need.  So, keep looking forward to our newsletters and marketing tips.

Sadly to say, this system may not work for some.  Although I have just given you a time-tested, proven formula for success a few of you will go no where.  However, it won’t be because of the system. 

Some of you may be too skeptical and afraid of failure, so they will not fully dedicate themselves.  “Skeptical people never make mistakes….but they never achieve anything either!!!”

Some people believe they have seen it all.  To me, this only means “ I don’t want to do what is required, so I’ll just make excuses to cover myself.”

And then there are those who just simply feel it is not for them.  To me, it’s just another excuse because they do not want to do what is required for success.  There are some people out there who are waiting for a book to read that will automatically give them their success, without them having to put any effort into getting there.  FYI:  You will never find that magic book.  You need to COMMIT to learning and using this system. 

Like the Rest of Life, 90% of Your Success Depends on Your Intentions, Actions, and Attitude…..

“Your intentions control your attitude, your attitude controls your motivation, your motivation controls your actions, and your actins control your level of success!”

Success is simply a matter of taking action.  However, taking action requires motivation, and motivation is triggered by your intentions for your future. 

Motivated people take massive amounts of action.  Massive action always creates results. 

“If you want to become successful, increase your failure rate!”

Successful people always seem to have one thing in common—they take action.  They all have setbacks, but those failures never stop them.  They “failed forward”, because they learned from their mistakes, then regrouped and took more action.

Luckily, we already did the “failing” and have come up with a system that guarantees success if you just take the action! 

 Here’s How Your 3-Step System Will Work

This entire formula is based on a system.  Why?  Because the only way to make money in insurance  as an advisor or financial planner is to close the deals.   The only way to close deals is to get great clients.  Other than that, you are basically working for free. 

Prospecting, marketing, cold calling…it’s all on your own time.  This is why we are trying to get you face-to-face with CLIENTS as much as possible. 

Our marketing systems are designed to do the work for you once you have put that time into the system.  They are designed to continuously prospect and market for you, while you are in the office talking to clients, closing deals.

Marketing systems are proven marketing methods for automatically attracting prospects and clients to your practice without you having to be there personally. 

Most importantly, your results using these type of systems are cumulative.  As you add more, you being to see more….more volume and more money in your wallet.  The more money you use in your business, the more money you will make. 

Our 3-Step system is based on a simple formula, a sequence of strategies for building your business any size you desire. 

STEP 1:   Create a Automatic Prospecting System

This step is going to teach you how to automatically generate leads using the “Automated Response-Oriented Marketing”.  Your main objective to is to motivate prospects to call you.  Once you have learned these skills, you can dramatically increase your income. 

Learning Step 1 is vital, because you will use these steps in the other 2 steps that follow. 

STEP 2:  Build Your Momentum and Multiply Your Production

Step 2 will teach you how to double your income by giving you systems that will get more business from your prospect lists and clients.  Once you have those prospects listings, or are working with clients, you will have an enormous opportunity to “leverage” off your activity to increase your clientele.  I do not think I have ever seen this step in a marketing program or taught in seminars, yet it can multiply your income almost instantly.  This step will accelerate your volume every quickly. 

STEP 3:  Creating a Permanent, Six Figure Income in Insurance

This will be the most important step we will teach you.  If you follow this step alone, you can generate a solid income in insurance—every year.  This step is about getting constant business through referrals, word of mouth, and repeat business.  The single greatest reason someone will want to work with you is because you have built a relationship with them.  The NAR survey has estimated that 60% of new business comes from people you know.  This step will teach you a simple 4 step process for building the most powerful asset  in your practice:  your own, personal network that will make you thousands!!!

A Plan of Action

Every advisor will use this 3-step system differently.  That’s why there is no definite course of action written in this book….every advisor is different.  We have, however, give you a general review of how to use the 3-step system in your practice. 

1.     Build Valuable, Lifelong Money-Making Skills:  Knowing everything about insurance isn’t going to make you rich.  That is why you need to invest in building marketing skills.  Here is a one step  plan of action to get your skills up to where they should be.

Ø     Read and study our marketing material on our website.  Don’t get yourself overwhelmed, simply read and comprehend what we are teaching you.  These skills are highly valuable and will teach you what you need to know to help you throughout your career. 

2.     Evaluate your Current Business:  Evaluate where you are at right now, by answering the following questions:

Ø     What are you currently doing right now that is working for you? 

Ø     Where are your current clients coming from? 

Ø     Do you specialize and market to a specific area? 

Ø     Do you currently have a personal network of family, friends, and others who know you? 

Ø     Do you know the best way to reach your prospects you market to? 

Ø     The most important question:  Why should a prospect do business with you over your competitors—including working with someone else or not working with anyone at all?

This last question is tough, but it’s the question your prospects are asking about you!! Your answer should never be anything about you and your “million dollar business”.  The answer should be about them and what you can do for them. You need to give people reliable reasons to work with you. 

3.     Take Action:  The following is an outline that should help you organize your marketing actions. 

(a)   Start setting up your generating systems:  If you are new, you should be evaluating the best market to pursue.  The most profitable will always be your personal network. 

(b)  Next, establish a “hotline system” that will automatically generate new leads for you.  Some have 5 or 10 hotlines working for them. (this is in step 1).

(c)  Select several lead generating promotions from step 1.  Pay close attention to these marketing pieces ( postcards, letters, ads, etc) and they will work if you use them correctly.  Remember to TEST them before sending them out to everyone. 

(d)  Once you find a marketing piece that works for you, systemize it, and use it on a regular basis. 

(e)   Structure your network tracking system by selecting the appropriate database that’s compatible with your word processor.  This will make mail merges more easy.

(f)    Build your network from DAY ONE.  Your goal should be to have 800 quality people in your network.  That is only 15 people a week…three a day.

(g)  Then cultivate your network for maximum referrals and repeat business.  As your network grows, so too will your income.

(h)  SYSTEMIZE your network contact.  The only way you will ever get consistent referrals is to have regular, contact with the people in your network.  Start building relationships!!!

There is a direct relationship between how many marketing efforts you use and implement, and how much money  you make.  The more marketing strategies being used, the higher the income!  Marketing guru Jay Abraham regularly talks about having many different pillars to hold up your business structure, like the Acropolis in Rome.  If one pillar falls, your whole business will not collapse. 

The same idea hold true for your marketing efforts.  If you are depending on one or two programs and one falls,  your business could have trouble generating new business.  The more marketing efforts you have going at any one time, the more prospects you will be generating.  you will find over "157 Marketing Strategies" in our course you can use to apply to your current business.  You need to learn many ways to generate new clients for your business.  For example I'm a strong believe in using postcards to generate business.  We have a complete turn key "Postcard Mailing System" you can use to generate leads.  The more marketing programs you have going at the same time, the more prospects will be "raising their hands" and buying your products and services.

Question I need to ask you:  How many different types of lead generating systems are you use at the present time?  Should you be involved in more?

We have over 1565 pages of marketing material in our "Lazy Agent Marketing System" designed to help you make a high six-figure income in our business.  Our whole marketing system can be purchase for less than a candy bar a day.  Check it out by clicking here.

Building a consistent six figure practice is not as difficult or as far fetched as it seems.  You will shortly see your business grow to a higher level.  Best of all, it will CONTINUE growing if you continue to follow these steps and use more systems. I wish you the best of luck, and if you have any questions feel free to call me at 435-563-4749.