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FR         Newsletter #54
Russ J. Jones is the #1 Authority on sequential mailings using a "3-Step Postcard System and
 a prospecting and client newsletter. He specializes in using IRA, CD Holders and Affluent Widows lists.

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“Seven Golden Nuggets You Can use to Increase Your Production Starting Today"

 

Let me give you Seven "Golden Nugget" strategies you can use starting tomorrow to increase your production.

 

1. If someone does not become your customer or client, ask them why.  Here's a script that has worked very well is:

 

"I understand.  Hopefully, I can help you and your family in the future in the way I have been able to help so many other families.  I want to apologize to you.  I obviously did not do something right.  I know if I had fully explained the many benefits of our services and if I had fully answered your questions, you would want to become a client.  I'm just curious, what did I not explain as well as I should have?"  What do you have questions about.

 

The key phrase is "I'm just curious, what...I use this phrase all the time in my phone conversation to find out the real story.

 

2. Another powerful variation of the sales dialogue is:

 

"I want to apologize.  I obviously did not do something right, or you would have decided to become a customer.  So that I do not make that mistake again, can you tell me what I did wrong?  Can you help me?"

 

A very high percentage of prospects will help you.

 

3. The average Insurance agent today spends 11 hours per week selling in front of prospects. And according to statistics very few Insurance agents spend more than 20 hours per week directly selling in front of a prospect.

 

There are relatively few ironclad take-it-to-the-bank Laws of Sales Success.  Here is one of the most powerful:  Everything else being equal, the Insurance agent who spends the most time directly in front of (or on the phone with) prospects and clients make the most sales.  Period.

 

4. Have at least 20 responses to every major objection.  Super stars like Tom Gau (one of the most successful financial planners in the U.S.) has over 30 written responses to any objection or stall they might encounter.  It is no accident they are so successful.

 

Here's the mindset of a million dollar producer is:

 

Nothing is more important than the time I spend directly interacting with prospects and clients.  This is truly a sacred time.

 

5. Some Insurance agents ask me the question:  "When is the best time to be looking for leads?"  The  answer is twofold:  Right now and all the time.

 

No matter how successful you are, don't put off lead generation for some later date.  By then it may be too late.

 

Waiting until you "need" leads is like going shopping on an empty stomach.  Everything in the grocery store looks good to a hungry person.

 

When you get up to the checkout counter you find a whole bunch of junk food you wouldn't normally buy in your basket.

 

Million dollar producers seek prospects all of the time - they even look for lead during the sale itself.

 

6. For example when the sale has been completed, you will hear good sales people ask the client if she knows anyone else who could use their product or services.  Million dollar producers often ask, and receive, those leads even before a sale has been consummated!  Here is an example of how Tom Gau one of the top marketing minds in the country accomplishes this.

 

Tom makes millions of dollars each year helping clients slash their taxes and increase their investment returns.  I have Tom's dynamite presentation in our Ultimate Total Package System.  Check it out by at http://www.Ultimatetotalpackage.com

 

In his very first meeting with a client (before anything has been sold), Tom will say, "I am paid in two ways.  One is a very small money management fee.  The other is that when I do an outstanding job for my clients, they tell their friends about me.  If I do a truly outstanding job for you, is there any reason you would not want a few of your friends and elatives to know about the benefits I offer?"

 

What can a person say?  Because they want the best for their friends and relatives, they have to recommend Tom Gau.  Tom has told other sales people that his average client gives him five to six highly quality referrals during the next few months. Even more remarkable is that Tom Gau's powerful lead generation strategy costs him virtually nothing.

 

 He simple tells clients in the very first meeting that he expect leads when he does a great job.  Clients are happy to supply those leads.  It is not by accident that Tom Gau built his assets under management to nearly $600 million.

 

7.  I highly recommend those members who subscribe to my prospect and client newsletter called "Smart Money News and Facts You Should Know" should do the following over the up coming holidays.

 

Print up 10-20 newsletters along with a "Tell-a-Friend Certificate" along with a return envelope with a 42 cent stamp attached and do the following:

 

Go down to your local baker and have him make 10-20 loaves of Pumpkin bread all neatly wrapped for you to hand deliver to some of your best clients.

 

Just drop the bread off at their house along with the newsletter and let them know you're thinking of them over the holidays and wanted to drop off a little gift.  In included in the gift is the newsletter and "Tell-a-Friend Certificate."

 

This is concept has worked for a number of our members.  One member in 2007 increased his annuity production by 217% and it all started when he delivered the Pumpkin bread and newsletter to 10 of his clients.

 

Check out the website at : http://www.ultimatetotalpackage.com

 

Here's an example of the power of the simple newsletter to generate annuity leads and Insurance leads.

 

Here’s some reason comments I’ve been hearing from PMR Members who use our newsletter and “Tell-A-Friend Certificate ” Insert.

 

......An easy $60,000+... I've only sent two issues of your newsletter and already it's brought me $60,700 worth of annuity business. I can't think of a better way to stay connected with clients and generate new clients.

 

I have been using your newsletters to send to my clients and potential clients.  the other day a guy came in with a newsletter that his brother had given to him.  He is rolling over $487,000. Thanks R. Smith, Forney, Texas

 

......I mail about 400 newsletters a month and receive about  6-10  referrals per month. In 18 months it's brought me in over $700,000 in sales. This past May alone I sold a $54,900 annuity, a $178,000 IRA Rollover, and a $117,695 annuity. The newsletter allows us to stay in front of our client's eyes until they are ready to do business with us. Thank you, thank you, thank you!!!

 

......I can directly attribute the newsletter for generating over $200,000.00 in sales over the last 14 months. Theses sales had an average of 37.4% gross profit. We spent $6,750.00 in sending out the mailings to receive about $60,000.00 in gross profit. Just do the math and it comes to 888% return!!! Everyone tells me how much they enjoy receiving and READING it. Keep up the good work.

......AMAZING... I had an annuity lead I was trying to close for 3 years – after they received their first newsletter from me, they immediately called and I sold them a $75,000 annuity! That was easy!

......This newsletter is a building block to having a stable business. The newsletter keeps my clients from wandering off! I receive 5-6 referrals a month. In total volume, I'd say it's brought me over $540,000 worth of business.

For more information on our website and client newsletter go take a test drive over at http://www.PmrSystem.com  You can receive a 30 day free trial.

 

Go forth and prosper,

Russ Jones

Creator of the "3-Step Postcard System"

http://www.UltimateTotalPackage.com

http://www.3steppostcardsystem.com

http://www.PmrSystem.com


 

 

 RESOURCES TO REVIEW


"How You Can Make Well Over $200,000.00 Per Year as Insurance Agent Working Less Than 15 Hours a Week....Have a Top Income AND a Life..... And NEVER Have to Make a Call You Dread or Waste Your Time With
Unrealistic Prospects or unqualified Prospects, Ever Again."

The quickest and most efficient way for you to get all my ideas at once so you can start seeing changes in your business right away is to visit my site at: http://www.ultimateinsurancesystem.com/specialreport.htm  and read my 16 page FREE CONFIDENTIAL REPORT.

____________________________________________________________
"FREE LIST COUNT" The number one secret you need to know about selling annuities is having a quality list of CD, IRA Holders and Affluent Widows  to mail your postcards and letters.

The most important marketing tip I can give you is have a good list. Our company uses a list broker that has been doing

lists for over 14 years. Just click here and download a free  list count. Click below:
Http://www.ultimateinsurancesystem.com/ultimate_insurance_lead_system.htm 

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"Thanks to your 3-Step Postcard System on my first 1500 postcard mailing I wrote the largest annuity of my career.  It was a $770,000 annuity rollover from an IRA distribution." Tony Cervantes, MI

"This is Unbelievable!" I moved $235,000 and made $13,237 from my first Granny Postcard mailing. Ed Robert. Atlanta, GA

"Russ; they worked!  I just sent my first mailing and the first response was 37 leads in the first week.  I am sending out 3500 every three weeks.  So all the leads will be added to my monthly newsletter.  Last month (June07) we wrote $904,000 in annuities.  The first time in a long time I made $78,300 in a month." Michael M. Smith, IL.


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"Russ; they worked!  I just sent my first mailing and the first response was 37 leads in the first week.  I am sending out 3500 every three weeks.  So all the leads will be added to my monthly newsletter.  Last month  (June 07) we wrote $904,000 in annuities.  The first time in a long time I made $78,300 in a month. " Michael Smith, MO.

 

“I had a 100% profit with my Postcard mailing.  I sent out 1,100 postcards the first time and got 11 Responses.  Of these I closed 3 for a $5,100 commission.  I hope I never have to do anything but mail again, NO MORE SEMINARS with all those people wanting a free meal.  Thanks so much.”  R. Russell Topeka, KS.


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