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11/13/2007
Marketing strategies # 8
from “3-Steps to Million $$$ Production Workbook.
The Most
POWERFUL, MONEY-MAKING Farming System You Will Ever Use.
Introducing the Multi-Sequence Automatic Response Marketing
(ARM) Farming SYSTEM…
This is probably the MOST
POWERFUL FARMING METHOD you will ever use for getting
clients. AND, this one strategy should double your production
over the next six months!
A few months ago, an agent
told me he farms an area with a single letter, then follows up
with a phone call to a list that has been scrubbed for the
“Do-Not Call List.” 9 times out of 10 the prospect doesn’t
remember getting his mailing. Does this sound familiar?
Most agents complain they
lose money on mailings like this. I know why. Aside from the
wasteful “image” marketing we’ve been duped into believing
works, you will generate anywhere from 100% to 500% more
response when you use a “multi-step” farming sequence rather
than a single step.
What is multi-step?
Let me explain...Instead of sending simply one mailing, send several
mailings in a timed sequence. And by all means – STOP
using the wasteful “image” farming most agents use. The only way
you will get the response you’re looking for is to use Automatic
Response Marketing (ARM)
farming methods.
And if you don’t think
multi-step isn’t more profitable for agents, think about this:
Let’s say you create a farming piece, and send out 500 letters
costing $.50 each. That’s $250. 9 Times out of 10, you’ll get
about 5 responses. Now you’re not very happy.
Now, let’s say you decide to
mail the same 500 pieces, but with a 3-step multi sequence.
This time, you’ll spend $250 X 3 mailings = $750. But because
of the effectiveness of multi-step farming, your chances of
getting a half dozen new clients are up 500% or more. If you get
one annuity sale for $100,000 and your commission is $8,000.
Would you spend $750 to get $8,000. Work the numbers. This
method works and will continue to work for years to come.
For example have you ever
received a letter from a bill collection service. They will
mail you letters, postcards and call you on the phone until you
pay the bill. Need anymore proof!
The bottom line is this:
AS A FINANCIAL ADVISOR, IT WILL ALMOST
ALWAYS MAKE MORE ECONOMIC SENSE TO USE MULTI-STEP AUTOMATIC
RESPONSE MARKETING
FARMING, VS. THE WORTHLESS “IMAGE” FARMING WE’VE ALL BEEN TAUGHT
TO USE.
Here’s how the sequence
works:
Letter # 1:
Send out on DAY1 (remember to test a small quantity before
spending a lot of money on something “unproven”!)
Letter#2:
Sent out 1 week to 10 days AFTER letter one is sent. You’ll
also note that letter 2 refers to letter 1 in its introduction.
Letter#3:
Sent out 1 week to 10 days AFTER letter #2 is sent. It also
refers to letter #2, and frequently has a “FINAL NOTICE”
headline in it. (Check out our “Ultimate Insurance System” for
sample letters and postcards you can use.
You can continue this
sequence for as long as it’s profitable for you. I’ve done as
high as eight different letter sequences on a quality of CD
owners. ((We have a number of samples you can use in our
"Ultimate Insurance System."
On the following pages, I’ve
presented an example of a 3-step farming letter sequence-again,
for a SPECIFIC area and prospect base. You will also see some
examples of postcards.
And of course you can use
this same method with postcards. I call it our “3-Step Postcard
System™.”
Plus, you’ll see lots of new
ideas for farming letters in the System and ideas ahead.
For additional marketing
information on sequential mailings go to
http://www.Ultimateinsurancesystem.com/specialreport.htm
Go forth and prosper,
Russ
J. Jones
P.S. Questions on marketing
call my personal line at 435-563-4749 and let's discuss your
current marketing campaign.
Creator
of the "3-Step Postcard System"
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
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