The Amazing Secret By #1 Top Gun Annuity Producer
on Getting A Pile of Referrals
Here's 2 dynamite approaches for getting referrals.
We’ve all be trained over the last 20-30 years that upon
completion of the sale a good salesperson will ask the customer
if they know anyone else who could use their product or
course, some people look at you like WHAT...ARE YOU CRAZY!!!
really can’t think of anyone at the moment…I call you if I come
up with anyone who wants to buy Insurance.
here's an amazing secret...
Sales superstars often ask for, and receive, those leads
even before a sale has been consummated!
Here is an example of one of the Top Gun Annuity Producer in the
U.S. and how he accomplishes this.
Tom Gau, MBA, CFP, CPA is one of the most successful financial
planners in the world today. Tom is not just a millionaire, he
makes millions of dollars each year in income by helping his
clients slash their taxes and increase their investment
returns. In his very first meeting with a new client (before
anything has been sold), Tom will say, “I am paid in two
ways; One is a very small money management fee, the other is
that when I do an outstanding job for my clients, they tell
their friends about me. If I do a truly outstanding job for
you, is there any reason you would not want a few of your
friends or relative to know about the benefits I offer?”
What can a person say? Because they want the best for their
friends and relatives, they have to recommend Tom Gau. Tom has
said that the average client gives him five or six high quality
referrals over the course of a few months. Even more remarkable
is that Tom Gaus powerful lead generation strategy costs him
virtually nothing. He simply tells clients in the very first
meeting that he expects leads when he does a great job.
Clients are happy to supply those leads. It is not by accident
that Tom Gau built his assets under management to nearly $500
this out below:
My newsletter that I sent out last
month; out of 400 send, I got 14 leads and closed $162,000 in sales to existing
customers, plus I am picking up another $112,000 today.
The key was the bullet points I used on the right side of the newsletters, most
people read to the right. Also everyone had something good to say about
closing the newsletter with a senior joke. The cost of the newsletter was
$238.00. Best return I ever got.
Mike E. Smith, MO.
It's amazing what some of our
members do in production when they have a steady tract to run
I have several members who
receive 10-15 referrals every week using out "Smart Money
News and Facts You Should Know" prospecting and client
What they do is on every prospect
and client they offer a free subscription to our monthly
newsletter. They use our "Tell-a-Friend" insert
where you can list 5-6 friends who would like to receive a copy.
The key secret here is they enclose a return envelope and a 41
cent stamp. People feel obligated to complete the form and
return it in the envelope.
One of our top members last year
received over 700 names.