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Excerpt from the "3-Steps To Multi Million Dollar
Production"
# 8
"The Most POWERFUL, MONEY-MAKING Farming System You Will Ever
Use. Introducing The Multi-Sequence ARM Farming SYSTEM for
Generating Leads using IRA, CD Holders and Affluent Widows
Lists"
This is probably the MOST POWERFUL FARMING METHOD you
will ever use for getting clients. AND, this one strategy should
pay for your course at least 30 times over within your first 3
MONTHS!
A few months ago, an agent told me he farms an area with a
single letter, then follows up with a phone call to a list that
has been scrubbed for the "Do-Not Call List." 9 times out of 10
the prospect doesn't remember getting his mailing. Does this
sound familiar?
Most agents complain they lose money on mailings like this.
I know why. Aside from the wasteful "image" marketing we've
been duped into believing works, you will generate anywhere from
100% to 500% more response when you use a "multi-step" farming
sequence rather than a single step.
Question are you using sequence marketing in your campaigns.
What is multi-step? Simple. Instead of sending simply one
mailing, send several mailings in a timed sequence. And
by all means - STOP using the wasteful "image" farming most
agents. The only way you will get the response you're looking
for is to use ARM farming methods.
And if you don't think multi-step isn't more profitable for
agents, think about this: Let's say you create a farming piece,
and send out 500 letters costing $.50 each. That's $250. 9
Times out of 10, you'll get less than a 5 responses. Now your
not very happy.
Now, let's say you decide to mail the same 500 pieces, but
with a 3-step multi sequence. This time, you'll spend $250 X 3
mailings = $750. But because of the effectiveness of multi-step
farming, your chances of getting a half dozen new clients are up
500% or more. If you get one annuity sale for $100,000 and your
commission is $8,000. Would you spend $750 to get $8,000. Work
the numbers. This method works and will continue to work for
years to come.
Could you imagine if you followed up with a courtesy phone
call how that would improve your response.
The bottom line is this:
AS A FINANCIAL
ADVISOR, IT WILL ALMOST ALWAYS MAKE MORE ECONOMIC SENSE TO USE
MULTI-STEP A.R.M. FARMING, VS. THE WORTHLESS "IMAGE" FARMING
WE'VE ALL BEEN TAUGHT TO USE.
WARNING: The
sequential mailing system works best on a quality niche list of
CD, IRA Holders and Affluent widows lists.
Here's how the sequence works:
Letter # 1: Send out on DAY1 (remember to
test a small quantity before spending a lot of money on
something "unproven"!)
Letter#2: Sent out 1 week to 10 days AFTER
letter one is sent. You'll also note that letter 2 refers to
letter 1 in its introduction.
Letter#3: Sent out 1 week to 10 days AFTER
letter #2 is sent. It also refers to letter #2, and frequently
has a "FINAL NOTICE" headline in it.
You can continue this sequence for as long as it's profitable
for you. I've done as high as eight different letter sequences
on a quality of CD owners.
And of course you can use this same method with postcards. I
call it our "3-Step Postcard System TM."
Check it out at:
Http://www.ultimateinsurancesystem.com
As a member just go to your workbook or CD titled,
"3-Steps to Multi-Million Dollar Production." It's
loaded with countless examples of letters and postcards you can
use for sequential marketing.
In addition, for those agents who are too lazy to mail out
more than one letter why not check out our "Annuity Pro
Lead Capture Web Page System" that will drip on your
prospects by email over a period of 12 months.
Make sure you take a look at our client newsletter that you
should be using every month to build relationships.
You're mailing out a monthly client newsletter aren't you? I
didn't think so!
Go to
Http://www.pmrsystem.com and get a free 30 day test drive of
our annuity website and client newsletter. You can't beat
that price.
Of course, if you need any marketing help or if you want an
additional 20 leads per week just give me a call at
435-563-4749. I would enjoy listening to your success stories
or even failures.
Warmest regards
Russ Jones
Creator of the "3-Step Postcard System"
www.ultimateinsurancesystem.com
Creator
of the "3-Step Postcard System"
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
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