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How New Agents are Selling $200,000-$400,000 IRA Rollovers
Using our IRA Lists with our 3-Step Postcard System™"
When you
optimize your Insurance and annuity lead system, you increase
your "upside leverage" --leverage
refers to the amount of increase you can get an activity to
produce for you. You have unlimited upside leverage --it's up
to you how far you want to take it.
Insurance Marketing Is the Ultimate Financial Leverage
I was reading one of my hundreds of marketing
books on marketing and I read today from the great marketer, Jay
Abrahams in his "Six Week Mentors Program" that cost his
participates $5,000 to be a part of; he explained the factor of
leverage in the following way.
Never
forget that marketing is the ultimate financial leverage. You
have an incredible advantage you probably never even realized by
being in business on your own. That advantage is the fact that
your chances of creating wealth or creating greater wealth are
about 100 times more certain than a person who's trying to do it
through passive investment. Why? Because an business has the
ultimate financial leverage available to you, and that leverage
is called "marketing."
I look at
leverage the way a lot of people look at cholesterol. there are
two kinds: good leverage and bad leverage. Just like there are
two kinds of cholesterol - the good kind and the bad. With
leverage, bad leverage is anything that has lots of risk or
financial danger attached.
In other
words, it's anything you can do where if it doesn't work, you
lose almost everything and everything can be a lot of money or
more even than you put up. Good leverage is when you can
eliminate or control the downside risk or the danger to almost
nil, and yet the upside can be infinite.
I have found
over the last 25 years of doing direct response marketing, if
you test various concepts conservatively at first and you bring
various combinations together in a Parthenon effect, what you
end up doing is multiplying your results over and over again.
You go from arithmetic to geometric to EXPONENTIAL GROWTH.
And by
exponential you seriously have the capacity and the potential to
produce returns and yields that exceed thousands of percent.
I've had
returns on my marketing investment of from 200%-400% even up to
1000%. Honestly, multiples of a thousand percent a year return
on your marketing investment are very certain and predictable.
That's why
when your working in the IRA Rollover market the upside income
potential is tremendous.
Now, let's get
into this months report to give you some marketing strategies
that you can use to leverage your marketing dollars.
1. Drip postcard marketing
Direct mail is one of the best methods to create
a steady flow of
annuity leads
prospects, and any advisor can use it successfully.
Mailing personal and colored postcards is a simple, easy and
inexpensive way to make sure your message is seen and read. When
a personal postcard arrives in the mail, it stands out because
of its unique. All of us tend to look at the postcards we
receive in the mail; we turn the card over and quickly read the
message. When your prospects do that, you’ll be winning the
first battle in getting their attention.
Consider a “drip marketing program."
It’s called a drip program because it’s repetitive. Send a
series of unique personalize colored postcards, to your targeted
list of IRA Holders and affluent Americans list prospects.
Even if they throw the card away after reading it, the message
was sent, delivered and read, and an image was created in their
minds. Most of the time, you must send mail to the same person
two, three, even up to seven times a year or more times before
you penetrate his armor and get a response. When you send a
series of cards, you create a message and an image and improve
your response rate.
The following is a formula that has worked for me and for dozens
of other successful members of our marketing system: Each month,
you should be sending out a series of postcards to prospects
that have 401 (k) and IRA Rollovers living in targeted zip code
areas.
You can mail out a sample postcard like the one below or you can
use our services. We recommend you use our automatic mailing
system at
http://www.PersonalTouchPostcards.com
and get
responses from
prospect that call the toll-free number and ask for more
information.
Interested in IRA
Rollover business go to
http://www.IraRolloverwealth.com
For more information on our
website and client newsletter go take a test drive over at
http://www.PmrSystem.com
Go forth and prosper,
Russ Jones
Creator
of the "3-Step Postcard System"
http://www.3steppostcardsystem.com
http://www.PmrSystem.com
P.S. We have the month of October here and it’s a huge month
for CD rollovers. You need to order at least 1,000 CD holders
for your working area. Check out our website at
http://www.personaltouchpostcards.com Your investment in the
list is only $350.00. If you write just one annuity in the
first month by mailing out the newsletter you would have an
excellent return on your investment.
Click here for Free Report on
our
"3-Step Postcard System™"
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