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"Many people have heard of my uncle, who is a famous insurance executive, and allow me to assure you that I learned the basics of selling insurance from Randy Murray. I am a success today in selling health insurance to small business owners over the phone and thru the mail. I use the techniques in the Affordable Life Marketing Program because they really work!"

Chris Tarkenton, Atlanta, Georgia

Mr. Life Insurance - Randy Murray


The co-founder of the American Insurance Institute, William Randy Murray is without question the most accomplished person in the life insurance industry of the twentieth century.

Beginning as just one man, knocking on neighborhood doors, while a senior at the University of Georgia in 1969, Mr. Murray went on to build the most profitable life insurance agency in the United States producing 1,224,556 policies during the decade of the 1990's.

A nationally known speaker to Fortune 500 companies and author of 9 books, Randy Murray is no stranger to achievement and success. His first year in the business, 1969, was not a period of learning. During his first 6 weeks he led the nation in sales. Over the next 15 years, he led every company he was associated with in production.

By his mid-thirties he began working on a project that he knew would lead him through the remaining years of his career. He knew there was a better way. There was a better way to put himself in front of a potential client, a prospect. Cold calling or working referred leads was not the way Randy wanted to continue to work. After five years, the Affordable Life and Marketing Program came into existence.

Besides production personally and through his agency, Randy became the highest paid and most sought after consultant in the insurance industry during the 1990’s. United States Life Insurance Company of New York alone paid Randy over 3 million dollars in consulting fees just to train their agents how to use his marketing system. In just 4 years, their business was increased from 8 million to 48 million in first year premiums.

Randy is now active in building another marketing company by taking advantage of the lessons he has learned over the years. This time around, he wants partners. He wants an organization where everyone involved benefits from individual effort as well as the efforts of everyone in the agency.

“This time around, I want to help 500 individuals to be on track to be millionaires after just three years,” explains Murray. Anyone that shows they are sincere regardless of their past education, accomplishments, unfortunate financial problems or length of time in the business will be invited to participate, to become a partner.

For individuals wanting to build an agency –who better to learn from than the most successful agency builder in the country? This organization will not be built on the back of the personal producer. It is not tolerated that the personal producers sacrifice in commissions and support to favor a large marketing company. We do not need more managers, we need producers. That is the bottom line and the very backbone the American Insurance Institute is being built on today.

We firmly believe that the up to 130% payouts should go to the personal producers. It is time they had a better than average income, and a better retirement. It is time to take advantage of what is rightfully yours. Join the American Insurance Institute and allow Randy Murray to lead you into this promising future.

Randy and Gloria Murray with Former U.S. Vice President, Al Gore
Randy and Gloria Murray with former Secretary of State James Baker III
Randy and Gloria Murray with Former U.S. Vice President, Al Gore, at a dinner honoring the Vice President at the Home of Anne Cox Chambers, December 1998

Randy and Gloria Murray with former Secretary of State James Baker III, while at a dinner in Atlanta, Georgia September 1997
Randy Murray with good friend former Governor of the state of Georgia, Roy Barnes
Georgia Governor swearing in Randy Murray
Randy Murray with good friend former Governor of the state of Georgia, Roy Barnes. Randy and the Governor met while students at the University of Georgia in the late 1960's

Georgia Governor swearing in Randy Murray to the board of the directors of the Georgia Film and Video Commission, March 2002

Randy Murray being sworn in as mayor of his home town
Randy Murray being sworn in as mayor of his home town, Toccoa, Georgia, January 1990

Article from George Magazine


Article from George Magazine

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