"Ex Part time Wal-Mart Greedier Triples His Production Using
Postcards and Phone Script"
The above headline is from a member of ours who was forced
by his spouse to get a part time job at Wal-Mart as a door
greedier to supplement his Insurance income. He told
me the worst part was that when he saw his neighbors and some old
clients walk into the door and just stare in amazement that
he wasn't out selling Insurance, but working at Wal-Mart.
For some reason he couldn't come up with a good reason what
he was doing...
Can you put yourself
in this picture...
Some agents may
find this hard to understand, but he had a problem getting a
steady flow of leads coming in on a weekly basis. Which
caused his income to be up and down and his spouse was
finished listening to his excuses and wanted him to produce
more income for the family budget.
Again, I want to
clarify to my members who produce $3-$10 Million
every year in annuity production and can't understand the
above scenario that it does happen to a number of good
agents.
Finally, this agent read one
of my emails and order our "3-Step Postcard System.™"
After a considerable amount of work on my part we developed
a great phone approach that went along with a postcard
mailing. I'm going to share it with you shortly, but I
want to give you some free advice.
You need to think long
and hard on those preset appointment program I hear cursed
all the time by agents. One agent told me he spend
over $5,000 to buy 50 preset appointments, which only 25
would be replaced in case of a no-show.
If my math is right the cost per appointment could be as
high as $200. Of course, these
firms you see advertising in the Insurance Magazines and
Internet they
hire immature, inexperienced telemarketers teenagers who have an
hourly quota to fill or who get paid per lead generated.
They don't know the first think about what type of prospects
buy annuities.
It doesn't take a rocket scientist to see
what's wrong with this picture. If you don't get it
call me at 800-808-6551 and I'll explain it to you in detail
and give you another option you may consider.
I'm still waiting for the first agent to call
me and say they've made money using these preset
appointments shops and are still using them.
And I'm not done yet...How about those FMO's
who advertise 200 FREE leads if you contract with them.
Ok, let's be honest here...These are only names of prospects
age 65 to 75 and incomes above $50,000 based on demographics
of a zip code. They pay only 10 cents to $75 cents per lead.
I have a list broker where we can get you 5,000 of those
names for $350.00 and 25% have phone numbers that have been
scrubbed.
Ok, here's a free gift for you with a
dynamite script you can use or hire a marketing assistant to
work out of her house two hours a day to make phone calls.
By the way if you ran an ad in the sales help wanted section
of your newspaper your phone will ring off the hook.
Say something like: Marketing Assistant
Wanted for business marketing office. Work part time, hourly
plus bonuses. Work from home, flexible hours, call
Russ at 435-563-4749.
I had one agent run that ad in the Houston
newspaper for three days and over 50 people called on it.
Phone Presentation:
Hello, is this Mary, Mary Rogers, Yes!
Hi I'm Joy over her at the Senior Benefit Center here is
Austin and the reason for my short call today is we recently
send you a postcard talking about some very important Social
Security Information for you and were going to have an
advisor delivering this information out in the Kingdom
neighborhood both this afternoon and again on Thursday and
just wanted to know if mornings or afternoons would be best.
What ever they say, you come back with I
understand would morning or afternoons be best.
We have found using the above presentation
will net you a 30% in prospects who request information or
benefit package.
In many cases you can turn a dead lead into a Golden Nugget
Go forth and prosper with more leads,
Russ
Jones